Strategic Social Media Marketing
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Training on strategic social media marketing for the executive MBA students at the Daniels School of Business at the University of Denver. Topics covered included how to tie goals, KPI's and ROI to social media, what to look for in an agency, social media basics and advanced social media strategy. Speakers notes can be requested by email at Brett.Greene [at] HipChameleon.com.
![Brett Greene @brettgreene LinkedIn.com/in/BrettGreene [email_address] Betsy Chase @BetsyChase LinkedIn.com/in/BetsyRChase [email_address]](https://image.slidesharecdn.com/dusocialmediav2-110711140401-phpapp01/85/Strategic-Social-Media-Marketing-1-320.jpg)
![Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Strategic Social Media Marketing
- 1. Brett Greene @brettgreene LinkedIn.com/in/BrettGreene [email_address] Betsy Chase @BetsyChase LinkedIn.com/in/BetsyRChase [email_address]
- 4. What Is the Goal?
- 18. How was it integrated?
- 19. Working with Social Media Service Providers
- 21. It’s Not About You How are you going to make them feel special? What’s in it for them?
- 23. Strategy Tools Training Marketing Goals Business Goals Results
- 25. EXAMPLES
- 26. OPEN FORUM