The objective of this paper is to highlight the key trends in wealth management industry, key challenges faced by wealth management firms and financial advisors, and how a customer centric wealth management solution can help them address many of these challenges with mobility. www.marketsimplified.com

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Executive Summary
India's wealthy are relatively younger compared with their international counterparts, this demographic difference
presents an opportunity to create new product to address the needs of Y - generation investors and leverage new
technologies hence creating a demand for greater sophistication. The objective of this paper is to highlight the key trends
in wealth management industry, key challenges faced by wealth management firms and financial advisors, and how a
customer centric wealth management solution can help them address many of these challenges with mobility.
The wealth management industry is under transformation. In an effort to win back trust, attract new customers and retain
existing ones, firms are investing in new collaborative technologies that support their business model transformation from
transactions to interactions focused on client centricity. The current technology infrastructure in the wealth management
space poses a major obstacle to progress as the industry struggles to adapt to an increasingly challenging environment.
The paradigm shift of mobile technology is from "marginal" to "highly influential" as a factor
in wealth management relationships by providing the means to drive radical and positive change.
Wealth Management Objectives & Channel Preferences
Age Group
Primary Objective
Preferred Primary
Channels
Level of Service
Technology Adoption
Below 30
Building Wealth
Online
Standard Service
Expert
30-50
Accumulating Wealth
Online + Personal
Customized Services
Proficient/Conversant
50+
Accumulating Wealth,
retirement planning
Almost entirely
personal
Individual Services
Conversant/ Beginner
Entirely Personal
Individual Services
Beginner
Protecting Wealth,
60+
Succession planning
Source: Bain
The changing advisory landscape
Volatile financial markets have created an environment where consumers are more carefully evaluating their finances
and creating higher expectations for their advisors.
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58% of advisors currently do not even access email on their mobile devices
64% of advisors will access email remotely within a year's time
85% of advisors are currently not able to access CRM on their mobile devices
35% will have a mobile connection sometime this year in order to stay in touch with all aspects of their client
relationships.
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My CRM
My CRM consist of the basic demography of the set of clients tagged with the WRM. Any client references can
also be tagged in the CRM for rewards. Scheduled and Un-scheduled appointments can be added to the
calendar for persistent follow-ups. Dashboard view consisting of account summary tagged under a client, a quick
view on one’s disposable income available for investment.
*Current A/c
*De-mat & Trading A/c
*Savings A/c
*FD
*Credit Cards
*Loans etc
Trade Order Management (TOM)
The trading account linked to get alerts based on the stock performance in the client’s watch list
*Quote Search
*Place Order/ Trade
*Quote Details
*Order Details
Transaction Management
Provides detailed view of various transactions from all the accounts linked to the client
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Portfolio Management Services (PMS)
Various other investments other than stocks viz., Mutual Funds, Insurances, Fixed Deposits, SIPs, RDs
*Mutual Fund – Redemption
*Mutual Fund - Purchase
*Mutual Fund – Switch Over
*Insurance – Policy Renewal
*Insurance – Purchase (General & Life)
Financial Planning
An analysis is made based on the transactions made with the budgeted expense already fed during the
consultation.
*Budget Vs Actuals (Cash, debit & credit)
*Category wise Expense Analysis
Business Analytics & Reporting
Based on the investment and expense pattern made by the set of clients, an analytics can be fetched for an
individual client or a group of clients of an RM also providing hierarchical view from which the industry analysis
and product focus chart could be drawn.
Revenue & Incentive Management
A Wealth RM can calculate the total revenue generated against his target on the move as he gets an order
followed by his incentive. The ranking can also be provided for entire group of RMs to view their points on a
common connect.
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Conclusion
It is quite apparent from quoted sources and analysis done that the following trends are inescapable:
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Mobility adoption trends will be on the upswing in the times to come
Mobile data usage growth points to mobile becoming the default point of access in around 3-5 years, if
not earlier
The fragmentation in the mobile OS space and customer choice of mobiles is here to stay and if at all,
poised to increase
Advisors need to be empowered with a mobile data, information, CRM and messaging solution that
works across mobile operating systems and devices
A solution that is “built” will either be highly capital expensive or not in a position to scale and evolve in
sync with the devices they are supposed to support
Making standalone applications will neither deliver the power (e.g. analytics) nor the scalability that a
middleware platform does
A middleware platform is ideally suited to cater to multiple operating systems, device form factors and
intricacies of rendering high quality streaming data and information to a wide range of users
At Market Simplified we are good in understanding the evolution in technology and managing FOSS Effect on the
Mobile OS Landscape. With ongoing R&D efforts aimed at making the platform more ‘open’, scalable and capable of
supporting new OS’ like Ubuntu, Tizen, Firefox OS, MeeGo, BB10, Jolla, Market Simplified’s mobile trading expertise
is ideally suited to be leveraged for empowering RIA of 2013 with a mobile solution that makes his office truly mobile.
Market Simplified specializes in simplifying mobile adoption for the financial industry, natively built across multiple mobile and tablet OS.
Proven implementations includes Kotak Mahindra Bank, IIFL, The National Stock Exchange of India, Aditya Birla Money My Universe,
Kotak Securities, Edelweiss, Evermore, OptionsXpress by Charles Schwab, Maybank Kim Eng, MB Trading, FXCM among others. Your
transition to latest mobility trends pre and post mobile adoption is made seamless due to our focus & experience in BFSI domain.
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