Without people, social media would just be 'media', so it stands to reason that people form an incredibly important part of most marketing strategies.
But why would you want to find influential people online, and how can they help benefit your business? What's more, how do you even go about finding the right kind of people you're looking for?
This masterclass presentation explains it all. More info here: http://www.brandwatch.com/tag/influencers/
Clipping is a handy way to collect important slides you want to go back to later.