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How to Approach Leads
     Effectively...
       www.LaunchLeads.com
or...
“Is this the party to whom I am speaking?”




                                   www.LaunchLeads.com
“Put the coffee down!” “The leads
  aren't weak...YOU'RE weak.”




                           www.LaunchLeads.com
Mistake # 1
Calling the wrong business




                        www.LaunchLeads.com
Mistake #2
Calling the wrong person




                       www.LaunchLeads.com
Mistake #3
Not knowing anything about the
     person you are calling




                         www.LaunchLeads.com
Mistake #4
Expecting no one to
 pick up the phone




                      www.LaunchLeads.com
Mistake #5
Not being prepared when someone
     does pick up the phone




                         www.LaunchLeads.com
Mistake #6
Letting an opportunity to talk
           get away




                           www.LaunchLeads.com
Mistake #7
Saying something stupid




                      www.LaunchLeads.com
Mistake #8
Talking about You




                    www.LaunchLeads.com
Mistake #9
Hiring a $100K Sales Pro to do a
          $12/Hour Job




                           www.LaunchLeads.com
Mistake #10
Hiring a $12/hr Telemarketer to do
            a $50K Job




                            www.LaunchLeads.com
Mistake #11
Failure to nurture the 95% of leads
that didn't answer on the first call




                              www.LaunchLeads.com
Lead Management Facts #1

Lead data goes bad at 3% per
month
80% of inbound leads go cold

because no one follows up



                          www.LaunchLeads.com
Lead Management Facts #2
Only 5% of calls connect with a
decision maker
Only 10% of those decision
makers are the right person for
your call

                             www.LaunchLeads.com
Lead Management Facts #3
You have 8 seconds to engage the
decision maker
You have 30 seconds to present
your value proposition



                            www.LaunchLeads.com
Winning Strategies
   Target your list
   Update your list constantly
   Nurture your list
   Know who you're calling
   Know what you're talking about
   Know what you want from the call


                                       www.LaunchLeads.com
Winning Strategies
   Leverage contact method
Increase success by 33% per added type




   Leverage Sphere of Influence
Increase success by 300% per added person




   Know your Numbers


                                         www.LaunchLeads.com
Marv Curtis & Brandt Page
      877-466-0111
         www.LaunchLeads.com

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