Social Media Best Practices

Social Media Best Practices
brandonzeman
@brandonzeman
facebook.com/brandonzeman
Presentation for Alterian
July 28, 2009

About
“Digital native”
AIM- 10+ years
Facebook- 4.5 years
Twitter- 1.5 years
Blogging- 2 years
Learning- 24+ years
The “Tweetup Guy”

What is Social Media
By definition:
“Social media is online content created by people using highly accessible and scalable publishing technologies… a shift in how people discover, read and share news, information and content… transforming monologues (one to many) into dialogues (many to many) and is the democratization of information, transforming people from content readers into publishers.”
Source: http://en.wikipedia.org/wiki/Social_media

Shiny Toy Syndrome
Social Media is known for the tools
Pressure to be next ‘it’ app or site
Using the tool is easy
Doing it right is harder
Photo: bookgrlon Flickr

Learn the ropes
If you’re new, this is step one
Crawl before you walk
Each community is different
Often doesn’t involve you
Get help
Photo: ~Phil Moore on Flickr

What to learn
How users interact in ‘x’ community
Find the influencers
Go local
Read related blogs
Master the technology
Know resources are plentiful

The Golden Rule
“Be Transparent”
Doesn’t mean sharing what you had for lunch
Disclose conflicts of interest
Make your intentions known
Learn from Zappos

Embrace the Groundswell
The Groundswell is what is being said about you
You don’t control the message anymore (and that’s ok)
Empower your evangelists
Read Groundswellto understand

Company Buy-in
Imperative for all levels to be on board
Shifting company structures
Changing internal communications
Influencing hiring
See: Best Buy

Pay it Forward
Karma works in social media
Play nice with your competitors
Be viewed as genuine when caring about people, reaching beyond business

Don’t Be Like These Folks

Last But Not Least…

Monitoring
Your neighborhood now
Separates the haves from the have-nots
Many use free services only
Needs to be scalable for heavy users
Control the damage quickly
Find your evangelists

SM2 Social Media
Gain control and rebrand Techrigy twitter account
840 followers as of today
Maintain only this account, or…

Example: Cision
Uses real customer support staff for 1 to 1 help

Other Ideas
A community manager for SM2
Videos showcasing features, how-to’s
Event participation- both sponsored and not

Questions???

Social Media Best Practices

by Brandon Zeman on Jul 28, 2009

Accessibility

Categories

Tags

Upload Details

Usage Rights

1 Embed 18

Statistics

Social Media Best Practices — Presentation Transcript