Path Intelligence Data From O’Reilly’s Where 2.0 2008

Some Explanation Path Intelligence is a UK company that uses transponders to detect GSM signals (cellphones) Those signals can be geolocated. GSM phones make up ~40% of the phones in the US The data was collected on the first day of the conference with 1/3 of total attendees All of the data collected was anonymous

Path Intelligence is a UK company that uses transponders to detect GSM signals (cellphones)

Those signals can be geolocated.

GSM phones make up ~40% of the phones in the US

The data was collected on the first day of the conference with 1/3 of total attendees

All of the data collected was anonymous

AT&T network only The majority of delegates left at the conclusion of Ignite Where & LanchPad Data recording began at 2pm

Data collected on Monday from 2pm to 11:30pm (AT&T network ) After 2pm on Monday afternoon the average length of stay was 149 minutes

AT&T network only

Where 2.0 delegate ‘heat map’ Monday 2 – 4pm

Where 2.0 delegate ‘heat map’ Monday 4 – 6pm

Where 2.0 delegate ‘heat map’ Monday 6 – 8pm

Where 2.0 delegate ‘heat map’ Monday 8 – 10pm

Identified path for a single phone on Monday afternoon Size of bubble indicates length of stay

Popularity of speaker slots (Tuesday morning) AT&T network only