Path Intelligence Data From O’Reilly’s Where 2.0 2008
Some Explanation <ul><li>Path Intelligence is a UK company that uses transponders to detect GSM signals (cellphones) </li>...
AT&T network only The majority of delegates left at the conclusion of Ignite Where & LanchPad Data recording began at 2pm
Data collected on Monday from 2pm to 11:30pm (AT&T network ) After 2pm on Monday afternoon the average length of stay was ...
 
AT&T network only
Where 2.0 delegate ‘heat map’ Monday 2 – 4pm
Where 2.0 delegate ‘heat map’ Monday 4 – 6pm
Where 2.0 delegate ‘heat map’ Monday 6 – 8pm
Where 2.0 delegate ‘heat map’ Monday 8 – 10pm
Identified path for a single phone  on Monday afternoon Size of bubble indicates length of stay
Popularity of speaker slots  (Tuesday morning) AT&T network only
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Where 2.0 Path Intelligence

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Where 2.0 Path Intelligence

  1. 1. Path Intelligence Data From O’Reilly’s Where 2.0 2008
  2. 2. Some Explanation <ul><li>Path Intelligence is a UK company that uses transponders to detect GSM signals (cellphones) </li></ul><ul><li>Those signals can be geolocated. </li></ul><ul><li>GSM phones make up ~40% of the phones in the US </li></ul><ul><li>The data was collected on the first day of the conference with 1/3 of total attendees </li></ul><ul><li>All of the data collected was anonymous </li></ul>
  3. 3. AT&T network only The majority of delegates left at the conclusion of Ignite Where & LanchPad Data recording began at 2pm
  4. 4. Data collected on Monday from 2pm to 11:30pm (AT&T network ) After 2pm on Monday afternoon the average length of stay was 149 minutes
  5. 6. AT&T network only
  6. 7. Where 2.0 delegate ‘heat map’ Monday 2 – 4pm
  7. 8. Where 2.0 delegate ‘heat map’ Monday 4 – 6pm
  8. 9. Where 2.0 delegate ‘heat map’ Monday 6 – 8pm
  9. 10. Where 2.0 delegate ‘heat map’ Monday 8 – 10pm
  10. 11. Identified path for a single phone on Monday afternoon Size of bubble indicates length of stay
  11. 12. Popularity of speaker slots (Tuesday morning) AT&T network only
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