2. Contents Goals & Objectives Website Facebook Twitter Foursquare Blogging Social Networking Plans Blogger VS Posterous Active listening is required if the brand is to truly be part of the market conversations, being part of the conversation provides valuable insight and critical feedback. Without active listening, and appropriate responses, the brand is still operating in the pre-social media world of mass communication.
7. Increase number of bloggers and blogs featuring and linking back to your company
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9. Using Facebook to our advantage – Latest stats say Facebook currently has 400million registered users The key to engaging your customers is to understand what they want from you. Your posts are the key, they have to be relevant, frequent and news or views your customer wants to be part of. Using events both business is a great way to create connections Use your Facebook page to create links to your blog, homepage and other branding platforms. Post comments and link backs to Twitter account.
10. Twitter works on a slightly different level to Facebook Twitter is a real time update, Facebook is an event statement or message Twit Pic is a great tool for snap shots of what is happening right now its a live instant feed that gives consumers and clients a greater insight into how your brand works. It is all about interaction and constant updates #tags / @mentions / following your followers and sharing common interests Once a following has been gained let them know what’s happening and share related news and goings on. Example tweet or re-tweet – news related to either your personal interests that mirror that of your brand or industry news that is relevant to you followers
11. Four Square and Twitter work on much the same level FS is a location based geo-locating platform It tags you where ever you are when you log in This means any place that has followers where you log in @0301consulting will be on show to them. Example @Starbucks has 50,000 followers, @0301Consulting has 10,000 followers @brad_0301 has 1000 @brad_0301 checks in @Starbucks enjoying a coffee with @0301consulting @brad_0301 link has now been tweeted and Facebook updated to 61,000 followers This is a perfect brand exposure tool
