Marketing Matters

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Jennifer Smith, founder of marketingmattersmm, is a passionate marketer with over 30 years business experience, 28 of which were spent in sales and marketing. She has worked as a product and brand manager for leading brand companies like L’Oreal, Unilever and Tiger Brands. Her knowledge of the value chain was enhanced by spending time at Unifoods in Procurement and as Category Manager for Juice, Wine and Soya at Tetra Pak. As National Market Manager for the South African Sugar Association (SASA), she honed her skills as a marketing/business strategist. Since May 2007 when Marketing Matters was launched, she has created over 75 strategies for companies in over 30 different industries.

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About

Marketing Matters

Presentations

Brand Matrix presentation by Marketing Matters for Style Collections (with permission)

Likes

Innovation in Live Experiential Events to Promote Korean food culture in the UK

Day 1 - Power of Story 2016

Determining reach & frequency goals

Media terminology & basic calculations 1.16.13

Brand Plans

Public relations in 2017

The Future of PR

The Blurring Line Between Digital Marketing and PR

How Internet is re-shaping wine marketing and PR

Defining Brand Identity

Assessing Your Brand Architecture August 2015

Haasbrdrelfeb11slidesharepdf

Brand architecture

Brand architecture

Brand Masterclass Week Five - Developing Brand Strategy (l)

Kapferer Brand identity Prism

Marlboros Global Brand Strategy

Presentation tips

5 Presentation Lessons From The King's Speech

Garment costing

Apparel manufacturing process

Porter’s five forces

Tesco

What is strategy by Michael Porter

Coca Cola vs Pepsi

McKinsey presentation

Ks3 Stuff 3 Typesof Retailing