Etsy

Greater New York City Area United States

I work at the intersection of strategy, technology, and psychology to create the insights that drive innovation. By pairing deep digital experience with an understanding of human behavior, I’ve helped transform some of the world’s leading companies and even help launch a few new ones. Formally trained as a brand strategist, I’ve also at various points in my career impersonated an ethnographer, copywriter, data scientist and UX designer. A thinker by trade but a doer at heart, I believe in strategy that gets its hands dirty. Naturally, this has led me to the startup world. Particular fascinations include: behavioral economics, business design, content strategy, mobile payment, & music ...