You are a company in 2010. How to engage conversation in the best way ? What's your social media maturity ? How to use a conversation platform to do business with your customers and prospects ? Follow the guide !

1. Are you engaged?
2010, March 22nd
mardi 16 mars 2010

2. Who I am...
Carlos Diaz
Founder & CEO of blueKiwi So7ware
Twi9er/ @carlosdiaz
Mail/ carlos@bluekiwi‐soCware.com
blueKiwi is the Global Conversa@on Company.
Our flagship product, blueKiwi Social Business PlaLorm, enables
organizaMons to easily build, monitor and manage internal &
external communiMes and turn the best conversaMons into
acMon.
www.bluekiwi.net
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3. Our Clients
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4. Economic hardship mo@vates hard look
at marke@ng budgets... 4
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5. mardi 16 mars 2010
?
One excep@on...
5

6. Social media is perceived as an
indispensible marke@ng tool!
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7. 1382%
The monthly growth rate of TwiSer users
from january to february 2009
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8. 3.000.000
The average of Tweets per day on TwiSer.com
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9. 1.000.000.000
The amount of contents shared on Facebook
each week
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10. What people are talking about?
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11. 83%
of influencers recommend their consumer
electronics purchase to a friend and 21% of them
said that at least one of their friends purchased
the recommended brand.
Source: Yahoo Advocacy Research 11
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12. 20
A single consumer is telling 20 people about what
they bought on line
Source: Forrester Research 12
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13. 10%
One in ten adults is using social networks or online
forums to share informaMon about products they
like
Source: Forrester Research 13
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14. Social Media Maturity Model
Pre‐Social Connec@on Engagement Social Advantage
1‐way corporate 2‐way make the
communicaMon twiSer accounts communicaMon conversaMon
(web site, acMonnable
emailing,...) facebook
fan page
youtube
channel
PLEASE NO REPLY ! BLABLABLA... REAL CONVERSATION ! SOCIAL BUSINESS !
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15. Engagement of Top100 Brands
15
Engagementdb: Who’s most engaged? (2010)
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16. Four Engagement Profiles
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Engagementdb: Who’s most engaged? (2010)
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17. Listen and Engage with the Crowd
When companies learn to listen and engage in conversaMons with the world, they
create passionate communi@es around their brands and gain the insight needed to
move their business ahead.
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18. Engagement Correlates to
Financial Performance
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19. Use the Technology to Get Closer
Forget your website for a minute...
Use social technologies to bring you closer to customers, not further
Create external communiMes to shape and evolve your brand
Capture and measure conversaMons from key audiences
Bring the best conversaMons internally and turn them into acMons
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20. The Frui]ul Combina@on
Social Media Branded Communi@es
ConnecMons & ConversaMons Co‐InnovaMon & CollaboraMon
Internal Groups
Decisions & AcMons
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21. Case Study: Dassault Systèmes
The World Leading PLM SoCware Vendor
✓ € 1,251.3 M ‐ 7,875 employees
How they are using blueKiwi today
✓ Gather 800 partners in an external commnity to share informaMon on deals won
and experience
✓ Engage a daily conversaMon with all VARs to help them to perform beSer in the
sales process, be more creaMve and more impacLul.
✓ Generate a many‐to‐many support plaLorm to be more reacMve.
What problem has it solved
✓ Stay in touch
✓ Enable experience sharing
✓ Increase sales impact and efficiency
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22. Case Study: Dassault Systèmes
What were they using/doing before blueKiwi
✓ A tradiMonal process of channel partner enablement, semng up presentaMons on
what's happening and what are the next steps.
How they are measuring success
✓ Ability for VARs to get quick support (1 quesMon gets 10 to 15 answers and
context info within 24h) and to enable VARs to support each others.
What can they do that they couldn’t not do before bk
✓ Generate any experience sharing and support between VARs.
How many members are in the community?
✓ 1,200 members
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23. Key Takeaways
#1 ‐ Social engagement is key
#2 ‐ Engagement drives performance
#3 ‐ Engagement is more than having a Facebook Fan Page
#4 ‐ Conversa@ons need to be turn in decisions & ac@ons
#5 ‐ Start Big or start Small, but START!
#6 ‐ You will need ressource and technologies to succeed
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24. It’s Time to Join the Conversation!
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25. Thank You.
www.bluekiwi.net
mardi 16 mars 2010