Our second –"ber" month has ended and soon, we’re going to have to prepare for Holiday-focused Internet Marketing campaigns. Be sure your offline and online presence drive enough traffic and are relevant to what your target audience want and need.

1. Our second –"ber" month has ended and soon, we’re
going to have to prepare for Holiday-focused Internet
Marketing campaigns. Be sure your offline and online
presence drive enough traffic and are relevant to what
your target audience want and need.
6 Tips For A Successful Holiday
Marketing Campaign

2. When the Christmas songs start
playing and the decorations come
out, marketers can maximize these
emotions felt by their target audience
by engaging with them. There is a lot
of spending done during the holidays.
Here are six tips to create a successful
holiday marketing campaign.

3. 1. Keep it personalized
What better way is there to create engagement
than including them in your ads? Allow your
customers to get involved by putting themselves
in your ad. Think of fun and innovative ways they
can interact with your campaign and you’ll surely
get more likes and shares on social media.
2. Get your team in on it
Getting your staff involved can boost your
marketing campaign’s effectiveness because you
don’t only show your customers how much of a
team you are, but you can tap into their social
circles as well. Feature them in ads, commercials,
or have them participate in your engaging
campaigns and share it.

4. 3. Hit home
Decision-making is never purely rational. Consumers
usually make decisions emotionally first before weighing
out the pros and cons. Because of this, take advantage of
the emotions oozing during the holidays. Focus on the
emotions relevant to the season such as family,
friendship, good will, giving back, gratitude, etc.
4. Make it easy to share
Maximize the chances of your campaign going viral by
making It easy to pass around. Studies show that 74% of
consumers rely on word of mouth as the top influencer
when making decisions, especially when those decisions
involve purchasing a product or service. This boosts your
credibility and builds a stronger trust foundation.
Make your content shareable by making it engaging and
adding social media icons or links.

5. 5. Offer deals
Online campaigns that feature deals can garner a
lot of traffic and engagement. Have your
audience feel exhilarated by featuring
countdowns, contests, games, and the like. These
work for both online and in-store campaigns.
6. Stay consistent
In this day and age, marketing campaigns don’t
just stick to one outlet. Be sure to create a
consistent experience for your customers
throughout all your channels. This goes beyond
design and branding. Be sure your staff is all well
versed in each deal you are offering and what the
terms and conditions are.
Good luck on planning out your campaign!

6. To Your Best Online!
Ingrid Gee, Internet Marketing Consultant. Blue
Dress® Marketing, an Internet Marketing Company
headquartered in Knoxville, TN. Internet Marketing
Developed, Implemented and Managed to Full
Circle! Organic Internet Search Engine Guru. Turn
Key Internet Optimization Programs Placing You
Everywhere and Anywhere You Need to Be Online®
ingrid@bluedressinc.com
865-951-5887