2010 was the first year equitition of their new game plan, a real revolution for their group.

1. Lennert Coopman
2BAF

2.  Strategy
 Markets
 Shares
 Turnover
 Stores/Employees
 Conclusion
 Resources

3. divided
United

4. United States – 68,1%
Belgium – 23,0%
EUR
Greece – 7,5%
20,8 Milliard Rest of the world – 1,4%

5. Dividend
2
1.85
1.5 1.72
1.6
1.48
1.44
1
0.5
0
2007 2008 2009 2010 2011

6. 2007 2008 2009 2010 2011
Earnings 18943 19024 19938 20850 21119
Cashflow 326 162 626 665 720
Taxes/oth 17680 17958 18370 19161 19587
ers
Profits 937 904 942 1024 812

7. Stores
4000
3500
3000
2500
2000
1500 Stores
1000
500
0
2007 2008 2009 2010 2011
Employees
180
160
140 Employees
120
2007 2008 2009 2010 2011

8.  The reformings went well
 They handle the crisis well
Healthy company to invest in

9.  Website of the Delhaize group