BJ Fogg

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behavior change bj fogg bjfogg captology credibility d4p09 design design guidelines expertise facebook fogg gspwest08 gspwest2008 online persuasion persuasive technology prominence-interpretation theory stanford trust trustworthiness web web credibility

behavior change bj fogg bjfogg captology credibility d4p09 design design guidelines expertise facebook fogg gspwest08 gspwest2008 online persuasion persuasive technology prominence-interpretation theory stanford trust trustworthiness web web credibility less

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• Design For Persuasion