Tampa Bay CEO Breakfast: Web 2.0

Social Media Optimization – What B2B Marketers Need to Know About Web 2.0 Understanding the Marketing Opportunities in Web 2.0 Bernie Borges – Find and Convert December 4, 2007

Bernie Borges: Founder, Find and Convert ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Topics

[object Object],[object Object],[object Object],[object Object],[object Object],Audience Poll Let’s have an “un-presentation”

[object Object],[object Object],[object Object],[object Object],What is Web 2.O?

What is Web 2.O? “ Web 1.0” “ Web 2.0” Read-Only Web Read-Write Web

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Web 2.O Components

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Web 2.O Drivers

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Web 2.O Benefits

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Blogs

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Blog Types ,[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],Micro Blogs http://en.wikipedia.org/wiki/Micro-blogging

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Blog Marketing http://www.findandconvert.com/blog/2007/b2b-podcasting/

[object Object],[object Object],Social Networking Sites http://en.wikipedia.org/wiki/Social_network_service

Social Networking Sites - Facebook

Social Networking – Facebook Applications http://online.wsj.com/article/SB118886348147516379.html?mod=technology_featured_stories_hs

Social Networking Case Study: Information Builders Inc. http://www.ittoolbox.com

Social Networking Case Study: Information Builders Inc. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Social Networking Case Study: Information Builders

Social Networking Case Study: Information Builders ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],Podcasting: B2B http://en.wikipedia.org/wiki/Podcasting

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Podcasting Strategies: B2B

[object Object],[object Object],[object Object],Wiki: B2B http://en.wikipedia.org/wiki/Wiki

[object Object],[object Object],[object Object],Software as a Service (SaaS): B2B ,[object Object]

Software as a Service (Saas): B2B

[object Object],Web 2.0: Survey Results The B2BWeb 2.0 Tools Report – August 2007 http://www.directimpactnow.com/leadgentools/web2-tools-directory.html Value Count Percent Blogs 133 70% RSS 108 57% Podcasts 99 52% Videocasts 76 40% Social Networks / Communities 75 40% Wikis 42 22% 189 representatives of companies actively engaged in B2B marketing.

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Measuring Web 2.0 Actions Your Website Web 2.0 features you can add to your website that reflect a user’s behavior once they begin interacting with those features. Source: MarketingSherpa: Measuring Web 2.0: How to Promote the Features That Get the Best ROI

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Web 2.0 Recommendations Open the door for conversations with customers and prospects!

For more conversation… Bernie Borges [email_address] http://www.findandconvert.com/blog/ 727-234-0952 Direct 877-236-9880 Office 70%

Tampa Bay CEO Breakfast: Web 2.0

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