Episode 68 of the Social Business Engine features Jason Miller, LinkedIn Marketing Solutions' Global Content Leader. He reveals how brands can leverage LinkedIn for content marketing, how SlideShare can help you to reach another audience segment, and other valuable insight you won't want to miss. You can view the podcast show notes and listen to the podcast here: http://www.socialbusinessengine.com/podcasts/how-to-leverage-linkedin-for-content-marketing/

1. How to Leverage
F O R
C O N T E N T M A R K E T I N G
Excerpts from Episode 68

2. Allows you to
establish
thought leadership
by publishing on
LinkedIn
IS SO VALUABLE:
LINKEDIN MARKETING SOLUTIONS
Ability to increase
your reach if
published on
LinkedIn Pulse
Use of LinkedIn Lead
Accelerator to
re-market to
anonymous visitors.
SlideShare users
make up a whole
other audience
segment.
WHY

3. Make your brand
"look cool" with
top of the funnel
content.

4. Create your "dream team" for
content marketing.

5. Songs can make
you feel or
remember
something; try to
do the same with
your content and
connect with
readers.

6. Listen to the full podcast featuring Jason Miller
from LinkedIn Marketing Solutions