PriceMinister anti-counterfeiting measures fact sheets 2008 PriceMinister – February 25, 2009

PriceMinister – February 25, 2009

PriceMinister – February 25, 2009

I – What sort of items? Study based on the analysis of accounts blocked by the PriceMinister Anti-Counterfeiting Team in 2008. PriceMinister – February 25, 2009

PriceMinister – February 25, 2009

PriceMinister – February 25, 2009 Fashion High Tech Cds, Dvds Leisure Other Electrical Books appliances

Most affected brands Study based on the analysis of accounts blocked by the PriceMinister Anti-Counterfeiting Team in 2008. PriceMinister – February 25, 2009

PriceMinister – February 25, 2009 (*) counterfeit and violation of selective distribution networks (**) violation of selective distribution networks only  Burberry 10 (3)  Dolce & Gabbana 9 (1)  Chanel 8 (6)  Playboy 7 (40)  Nokia 6 (15)  Sony 5 (4)  Nike 4 (2)  Microsoft 3 (11)  Perfumes (*) 2 (9)  Apple 1 (5)  Hugo Boss 20 (24)  DVD 19 (13)  Lacoste 18 (12)  Sandisk 17 (16)  Nintendo 16 (25)  Armani 15 (19)  Yves Rocher(**) 14 (44)  Adidas 13 (20)  Diesel 12 (18)  Ralph Lauren 11 (8)

PriceMinister – February 25, 2009  Converse 33  LG 32 (…)  Hello Kitty 28  Samsung 27  Dior 26  Puma 25 (…)  Adobe 22  Louis Vuitton 21 (…)  Lolita Lempicka 50 (…)  Tiffany 48 (…)  Mont Blanc 44 (…)  G-star 40 (…)  Hermès 34

I.1 – Fashion and cosmetic products Study based on the analysis of accounts blocked by the PriceMinister Anti-Counterfeiting Team in 2008. PriceMinister – February 25, 2009

PriceMinister – February 25, 2009

PriceMinister – February 25, 2009 Clothes Perfumes Sport Leather Goods Accessories Watches Others

PriceMinister – February 25, 2009

I.2 – High tech products Study based on the analysis of accounts blocked by the PriceMinister Anti-Counterfeiting Team in 2008. PriceMinister – February 25, 2009

PriceMinister – February 25, 2009

PriceMinister – February 25, 2009 Mobile phone MP3 player Software Storage device Photo Other

PriceMinister – February 25, 2009

II – Where were the fakes bought by the sellers blocked by PriceMinister? Study based on all invoices and other documents provided by sellers who were detected by the PriceMinister Anti-Counterfeiting Team in 2008 PriceMinister – February 25, 2009

PriceMinister – February 25, 2009

PriceMinister – February 25, 2009

PriceMinister – February 25, 2009