2. GoodBomb.com is an online project
development and team building
platform that connects like-minded
people through creative projects.
Summary
3. The GoodBomb Team
Ben Scott
Founder, CEO
• Background in Web Design
& Quality Assurance
• Responsible for the entire
design of GoodBomb
• Big desire to help create a
better world
Jesse Harnett
Co-Founder, CTO
• 15 years experience as IT
professional
• Strong background in
programming for the web
& database design
• Experienced IT Manager
4. Most people have no idea what big
brands are doing to make the
world a better place (if they are
doing anything at all).
The Problem
Telus, for example, has funded 455 community projects in Vancouver since
2005 (totaling $5.4 million), but who is really aware of these contributions and
what they accomplished?
5. "The world has over a trillion hours a
year of free time to commit to shared
projects.” - Clay Shirky
The Opportunity
TED Talk worth watching on “Cognitive Surplus”: http://bit.ly/veqcKr
“Cognitive Surplus represents the ability of the world's population to volunteer and to
contribute and collaborate on large, sometimes global, projects.”
6. The Opportunity
Why not use community / social good projects as a means
to advertise a brand?
9. GoodBomb helps regular people find
interesting projects to get involved
with, and to connect with the help
they need to make their own projects
a reality.
Why GoodBomb?
10. Since people will be using GoodBomb
for their own projects anyway,
Sponsored Projects (advertisements)
will be able to integrate seamlessly
into our platform.
Seamless Integration
Why GoodBomb?
Instead of interruption marketing (like commercial videos), users will watch
promotional videos for Sponsored Projects by choice, and will actively seek
out and get involved with them.
11. 1) Start a community project
designed to engage and increase
the well-being of local residents.
How it works
You can engage your target audience by directly involving them in the project
(instead of only passive engagement through commercial videos).
How it works (For Advertising Agencies)
12. 2) GoodBomb then promotes the
Project through our platform and
through external media channels
to increase the awareness of the
project.
How it works
13. 3) The Project is "Sponsored" by
your client, increasing their social
capital along with their brand
awareness.
How it works
The brand can then become associated with good things in local communities
instead of only products and services, thus improving their reputation as a
responsible brand.
14. Result
How it works
Everybody wins!
• Your agency gets paid to do some good in local
communities.
• Your clients' brand visibility increases and is
associated with something good.
• Awareness of GoodBomb increases, along with
the user base (and the market for advertisers).
• The targeted community benefits from the
project.
15. GoodBomb is looking to team up with
a select few “Preferred Partners”.
Our Proposal
16. Partner Benefits
• Exclusive promotion rights for Sponsored Projects.
• Access to a large user base as GoodBomb expands.
• Proprietary access to a new marketing avenue,
making advertising services even more valuable.
• Associated brands will be linked to "social good".
• Opportunity to help shape the direction of
GoodBomb.com
Our Proposal
17. Cost
To build this platform in-house: $148,000 per year
• One Designer: $70,000
• One Developer: $78,000
(average salaries in Vancouver according to
salary.com)
And this is just to start! As the team expands (and it will need to), so would
your costs.
18. Our Price
Through a partnership with us: $6,000 per month
Cost
In this way, your fee will stay the same as we expand our team.
We intend to partner with a select few like-minded
advertising agencies to fund and develop the
GoodBomb platform to minimize cost and risk for
everyone involved.
