This document summarizes Sephora's business operations, including being adopted by LVMH in 1997 which helped build its global presence, ranking among the top retail brands in the US. It discusses Sephora University's education program for employees and incentives for customers through its Beauty Insider loyalty program with three tiers based on annual spending. Product categories like skin care, makeup, and fragrance are also summarized with their average price points.

2.  LVMH adopted us in 1997.
 Built an entire foundation
for a company that is
dominating across the globe.

3.  Number 6 on Top 10 Desirable Retail
Brands in the US for 2013
 Number 1 for Specialty, Digital Retail in
2013 according to L2’s digital ranking.

4. Product Average Price:
Skin Care $40-$60
Makeup $30-$50
Hair Care $25-$45
Fragrance $70-$100

5.  We believe creating a knowledgeable and
exciting team, is what builds client loyalty.
 Official statement from the Sephora
University:

6.  The Sephora University
 Education
 Daily education, along
with full educational
curriculum.
 Gratis (A.K.A. FREE
things)
 Longevity in career and
employee motivation.

7.  We provide:
 Free samples
 Free birthday
gifts
 Social Media
interaction

8. Beauty Insider
BI- Tier One
Very Important Beauty
Insider
V.I.B- Tier Two
Beauty Insider Rouge
BIR- Tier three
100 point and 500
point gifts
E-mail access
Birthday gifts
$10 off a $50 purchase
(during promotional
time)
Sometimes exclusive 250
point perks are offered to
this tier and the 3rd tier
only.
E-mail access
Exclusive offers :
- first access to new
items
-$15 off $50 purchase
(during promotional
time)
A “V.I.B welcome kit”:
- one time free shipping
code
-a different colored card
in sleek silver
-10% off a onetime
purchase
Free 45 min makeup
application
Must spend $350 points a
year to earn this level
Everything included in
tiers 1 & 2 plus:
Free shipping on all
orders for an entire
year
Gifts and events only
for BIR members.
An exclusive “Bite”
beauty lipstick in a
color only offered to
Rogue members.
Free makeup
applications for an
entire year, by
appointment.
Must spend $1,000

9.  Color iQ
tool used to find your
perfect foundation
shade.
 Skin iQ
interactive tool used to find
your perfect skin care
routine.