소셜쇼핑, 하이퍼링크를 넘어 메타데이타로 by@lee sang

Social Shopping
(Hyperlink) , 2010.06.23

(Meta Data) ..

_
@lee_sang http://eventful.co.kr
* ,*

@BookTweet_kr http://booktweet.co.kr
Http://auseller.com
http://autax.co.kr
http://mysell.co.kr

Social Shopping
.
.
. ( . . );

1. .

2. .
(P37~39,P42~46)
(http://www.flyfan.net) 2.0
.

3. @lee_sang .

4. . .

Social Shopping .
.

@lee_sang 010-9913-4871

15
Hyperlink (http:// )

Search Click Purchase

.

, 15

풀트벤이 티니뮤커픈오핑쇼셜소 . http://eventful.co.kr 하시 @lee_sang 010-9913-4871

Contents


?

http://tweeteffect.com

B2C E-Commerce Market

B2C E-Commerce Market

U.S 153B$
Japan 80B$
U.K 55B$
Germany 27B$
China 18B$
and
Korea 17B$ ( 21 ) 6


It’s just beginning

4~6%

처출 :
Morgan Stanley : Internet Trend April 12,2010 20%

@lee_sang 010-9913-4871 하시 . http://eventful.co.kr 풀트벤이 티니뮤커픈오핑쇼셜소
서고보 망전 업통유 년0102_소구연업산통유 계세신
2010 2009 2008
%0.0
0.0%
%4.1 %1.1
VT %2.3
%4.3 %1.3
%2.4 %3.4
%1.6 %0.6
%2.9 %0.01
10.0%
%2.21
%2.31
%1.61
15.1% 15.1%
20.0%
18.8%
E-Commerce

E-Commerce

24 2 ( )
25 20 9
19 1
20 15 8
13
15 10
7 7 8
10 6

5

0
2002 2003 2004 2005 2006 2007 2008 2009 2010


E-Commerce

,
/ (9.78%)
(5.03%)

/ /
/ (14.75%)
(17.21%)

(4.72%)

/ /
(9.42%) (17.21%)
/
(5.31%)

‘ .7002 ’


E-Commerce

G CJ 24
Auction
11 AK
…
… GSeShop
D&Shop …
_INIP2P
… _

…


/

GP ( )

( /)

/ /

/

S/ C

Commerce 2.0

Commerce 2.0 _


Threadless (http://www.threadless.com/)


Etsy
(P2P Market)
Handmade
30 , 2400 , 100%
5000 , 380 , IPO


http://1forme.net/

Etsy

•

•Etsy.com

•

•


(http://panic.com/goods)
( ) .

.
.


http://www.manpacks.com/

3 1


http://docham.com/

( , , ), ,


Pumble
•2006 12
•2008 2

•

•
Pumble

•
( 1.5%) CPA .

•

•

• .

•
,


TTB (Thanks to Blogger)

•
•TTB ,

•CPA : 3% , 2006
1%
•CPC : 2008 ( 100 ). +
• : ADsense for Book
•TTB :
•Shelfari of Korea : ,
.


http://vaimi.com/


80%
80% 20%
20% Effort
Results - 80% 20% .
- 80% 20% .
- 80% 20% .
- 80% 20% .

80% ' ' 20% '
'
-
- ,
-
-
- 1000
-
-

Copyright ⓒ 2010 by www.BookTweet.co.kr. All Rights Reserved. Confidential – Do Not Distribute.

http://www.vizooo.com/

, ,


D&Shop 2 http://www.dnshop.com/front/searchTop

•
•
• ,
•


Tobi Zugara

.

3.7%

,


http://www.muji.com/playmuji/

•
• ,
• Flash


E-Commerce

Web2.0

Commerce 2.0

?
?


Commerce 2.0

Threadless AR

Etsy

D&Shop 2

TTB Vizoo

, )xE
, . TI
, ,
?
SNS ?


Commerce 2.0 Social Commerce

Web2.0 ?

commerce 2.0 Social Commerce

, , API ,

Long Tail Social Stream

Seller Consumer

Collective Intelligence Social Intelligence

Inner Web Inter Web

Online Online / Mobile / Offline

처출 : http:/ / www.bloter.net/ archives/ 33143


Social Shopping?

Social Shopping =Ecommerce + Social networking

Social Shopping ≠
= Social Web
/


Social Shopping

+

.

…

.


Social Shopping

+

1. (Crowding)
Social Web , = Demand Aggregation
(Group Buying , Aggregating Niches )
/ 2. (Real Time)
= Flash Sales , Customer Acquisition via SNS
3. (Locality)
1.
= Local Market (Local Service , Retailer)
(New Kind of Shop) 4. (Personalization + Social Rating)
2. = Customized Shopping , Social Review
(New Category)
3. (New Platform) Mobile Web 1~4

Mobile Shopping ≠ Social Shopping

* :
표대 웅지정 팬이라플 처출

1. (New Kind of Shop)

Social Web
,
Group Buying , Flash Sales ,
Private Group Sales

e.g) Groupon , Gilt Groupe , Woot


1. New Kind of Shop
Groupon
(Group Buying)
1 1 (Flash Sales)
Local
1 8 (1.5B$) , 2050


1. New Kind of Shop
Groupon Social

Groupon

Social

Customer Advertisers

,


1. New Kind of Shop
Groupon

(hthttp://www.groupon.cn/)
)/wocsom/ur.noilgib//:ptth(

위폰(http:/ / www.wipon.co.kr/ ) 티켓몬스터
(http:/ / www.ticketmonster.co.kr/ ) 쿠폰 http:/ / www.coopon.co.kr/


2. (New Category)

Social Web
Niche Market
Provider Buyer

e.g) Etsy , foodzie , chegg


2. New Category

Gilt
(Private Flash Sales)

4 8 (400M$) , 580


2. New Category

Etsy
(P2P Market)
Handmade
30 , 2400 , 100%
5000 , 380 , IPO


2. New Category

Chegg

Netflix ? ~!
6400 , 170 , 160


3. (New Platform)

Platform
( , ) ,
“Social Platform”

e.g) Facebook , Twitter


@lee_sang 010-9913-4871 하시 . http://eventful.co.kr 풀트벤이 티니뮤커픈오핑쇼셜소
moc.rettiwt.golb//:ptth 그로블식공터위트 source :
) 55 ( 1:
) ( , %02 5 2
006 5 : 1 0102
1 : 7 9002
) moc.rettiwt( 5 : 1 7002
,)OEC( ,)enotS ziB( ,)yesroD kcaJ(
: 7 6002
) ( ) ( : (Power)
:
rewolloF 041 (twitter) :
twitter
3. New Platform

3. New Platform
http://wishopen.com/
SNS

,

[ ]


3. New Platform

http://jangtter.com/

• :

• , ,

•Following, Follower


3. New Platform

BBQ (http://kogibbq.com/)

Coolhaus


3. New Platform

Gioo /
MyPickup

Follower


3. New Platform

Facebook

처출 :
Morgan Stanley : Internet Trend April 12,2010

3. New Platform

Facebook

7 4 :

50.0102 : 5 srotisiV euqinU
: http:/ / www.facebakers.com/


3. New Platform

Facebook
User Growth - Facebook South Korea User Age Distribution - Facebook South Korea

•Number of users on Facebook in South Korea: 897 560
•Number of male users on Facebook in South Korea: 447 080
•Number of female users on Facebook in South Korea: 432 020
•Penetration in South Korea: 1.85 %
•Online penetration in South Korea: 2.4 %
•Avarage CPC in South Korea: $ 0.16
•Avarage CPM in South Korea: $ 0.07

: http:/ / www.facebakers.com/


3. New Platform

/e

• P&G
• P&G 2
1 1

1. FbConnect + SocialGraph
, Facebook !
2. FbCredit
!( !)
3. BigCommerce , Payvment
, in Facebook

Facebook, open Graph

.

1. Open API
2. Open ID
3. Open Graph

Open Graph


( : )

•
• (nodes) (edge)
• (undirected)
• (directed) .
• .
- -

6 7


Social Graph

/moc.ivel.erots//:ptth

' '
' '
' '

' ' DB

DB
DB
,


Mertado http://www.mertado.com/

Facebook

(
)

,
(Woot )

‘Mertado Cash’

Mertado :


BicCommerce
http://www.bigcommerce.com/

• 24,

• 4

• , , , , SEO

•SocialShop

• URL

• ,

• Facebook
,


. ?
?
?
?
?

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?

1. API

ilike , ,

2.

90%( )

3.

.
,

4.

,

5.


Face Book Tweet

2010.06
www.BookTweet.co.kr

• , , , etc..
• ,
•

• , , RT .
•

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DB
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1. ,
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•

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2.
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•

3. .
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•

4. .
, , , ,


FreeConomics
紙 , 2008 Freeconomices(Free + Economics)

,

- ,
- ,
-

- : ,
- :
- :
(SNS) Freeconomices
, (SNS)


?
Q. What happens to book sales if digital versions are given away?
seltiT esuoH modnaR fo selas : 3 elbaT
Books sales 8 weeks Books sales 8 weeks
Net difference(post
before free digital Following free digital
sales-pre sales)
release release
31 eltiT 613 252 46-
41 eltiT 2181 3512 143
51 eltiT 2161 7761 56
61 e T
61 ellttiiT 314
314 805
805 59
59
71 eltiT 697 718 12
latoT 9494 7045 854

41
- ,
- 2-1
-

source :
selaS tnirP no skooB fo snoisreV latigiD eerF fo ecneulfnI mreT-trohS ehT
의nosrednA sirhC ,DERIW ’EERF‘
yeliW divaD ,III ,notliH nhoJ


2010 by www.BookTweet.co.kr. All Rights Reserved. Confidential – Do Not Distribute. ⓒ Copyright
• 24,
, , , ,!
http:/ / book.interpark.com •
maerdoboyK/rk.oc.kooboboyk.golkoob//:ptth : •
klatnklat/rk.oc.kooboboyk.golkoob//:ptth : klatnklat •
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51 koobE
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http:/ / blog.aladdin.co.kr/ proposeBook •
%3
golB ot sknahT : BTT •
(1)

(2)
• http:/ / book.daum.net/

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1,

/moc.revan.koob//:ptth
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도서구매 ↑ 도서구매 ↑

인터넷 도서몰 포탈 커뮤니티

서평구독 서평구독

이벤트참가 / 서평작성

?
1. , ?
2. ?
3. ?
4. ?

! .
? …


moc.rettiwt.golb//:ptth 그로블식공터위트 source :
) 55 ( 1:
) ( , %02 5 2
006 5 : 1 0102
1 : 7 9002
) moc.rettiwt( 5 : 1 7002
,)OEC( ,)enotS ziB( ,)yesroD kcaJ(
: 7 6002
) ( ) ( : (Power)
:
rewolloF 041 (twitter) :
? Twitter

BookTweet ?
(twitter)
IT, , , , , ,

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-
-
-
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-

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-
-

BookTweet
,

!

RT

..cte
RT

RT RT

RT

gniwolloF

RT

gniwolloF

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,


BookTweet ?

BookTweet .
1.
www.BookTweet.co.kr

BookTweet

2.
3
.
llaM

3. BookTweet
( )
RT

Data
( , , )

BookTweet ,
.

.
.
, rewolloF .

‘ ’
도서확인

‘ ’ .
리뷰신청

.
리뷰어 rewolloF .
선정

.
도서배송 [ ]
. .

1 3 .
( ).
트윗 3
리뷰 작성 ( ).


BookTwee


eroC margorP
nocI ngiseD nikS ngiseD
BookTweet
weiV
tifeneb/ noi
tacinummoC
noitacinummoC
noitacinummoC weiV
hcraeS
hcraeS weiveR RT
weiV
pihsnoitaleR RT
RT weiveR
BookTweet weiveR

BookTweet
:

emoH
: weiveRyadoT
: weiveRgnigoG
, : eraCkooB

weiveRyadoT :
weiveRgnigoG :

: rk_teewTkooB@ :
.


BookTweet
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, RT , etc.

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.

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:


For more information
@lee_sang 010-9913-4871
www.eventful.co.kr

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소셜쇼핑, 하이퍼링크를 넘어 메타데이타로 by@lee sang

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소셜쇼핑, 하이퍼링크를 넘어 메타데이타로 by@lee sang