Facebook: Doing it wrong -- and getting it right - BDI 4/17/13 Content Marketing Summit
by Business Development Institute on Apr 19, 2013
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Case Study: Facebook: Doing it wrong -- and getting it right ...
Case Study: Facebook: Doing it wrong -- and getting it right
This case study will show how Cleveland Clinic, one of the largest health systems in the world, is leveraging custom content and flouting conventional wisdom on Facebook to engage healthcare consumers and grow its brand regionally and nationally.
Presented by: Scott Linabarger, Senior Director, Digital Marketing & Creative Services, Cleveland Clinic
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