Mission: Impossible — Ghost Protocol
A 360° Partnership on the Edge

Presented by Bernadette Brennan * bbrennan80@hotmail....
A Partnership on the Edge
Travel Channel. Its about what moves you.
A thrilling bust out from a Russian prison, a gasp-wor...
A 360° Partnership on the Edge
VIP Event Screening hosted by
Anthony Bourdain
•Exclusive interview with a
talent or produc...
CGI Ten Days “Countdown Snipe”
10 days leading to Mission: Impossible — Ghost Protocol release
Mission: Impossible — Ghost...
Custom Travel Themed Vignettes
Three weeks leading to Mission: Impossible — Ghost Protocol release

If you could go ANYWHE...
Travel: On Set Vignettes
Three weeks leading to Mission: Impossible — Ghost Protocol release

Paramount Pictures will enga...
Custom Programming Stack
Three days leading to Mission: Impossible — Ghost Protocol release
Continuing the excitement arou...
M:i:IV – Travel Like Tony Sweeps
Five week sweepstakes (December 1 – January 4, 2012)

Mission: Impossible – Travel Like T...
M:i:IV – Travel Like Tony Sweeps
Five week sweepstakes (December 1 – January 4, 2012)

Sweepstakes Grand Prize
• A trip fo...
M:i:IV – Travel Like Tony Sweep
A five week sweepstakes (December 1 – January 4, 2012)

Sponsorship elements include:
• :3...
Digital Platforms: travelchannel.com
Five week flight (December 1 – January 4, 2012)

TravelChannel.com extends Mission: I...
Digital Platforms: AB’s No Reservations
Five week flight (December 1 – January 4, 2012)

Anthony Bourdain’s No Reservation...
Digital Platforms: Cross Promotion
Five week flight (December 1 – January 4, 2012)

Cross-promotion on Travel Channel’s So...
Digital Platforms
A five week flight (December 1 – January 4, 2012)

Anthony Bourdain’s No Reservations Sponsorships
Show ...
Local Activation: M:i:IV VIP Screening
VIP event screening a la “No Reservations”

Date: October 2011
Location: New York C...
Presented by Bernadette Brennan * bbrennan80@hotmail.com * 917.584.4446
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Mission impossibl ebb

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This is a mock RFP for travel channel.

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Mission impossibl ebb

  1. 1. Mission: Impossible — Ghost Protocol A 360° Partnership on the Edge Presented by Bernadette Brennan * bbrennan80@hotmail.com * 917.584.4446
  2. 2. A Partnership on the Edge Travel Channel. Its about what moves you. A thrilling bust out from a Russian prison, a gasp-worthy climb up to the tallest building in the world in Dubai, and an acrobatic fight in a state of the art multi-storey car park in Mumbai: Mission: Impossible — Ghost Protocol brings audiences edge of your seat action, thrills and exotic locales. And just like this movie, Travel Channel captivates view-sers’ own exciting perspectives on the world, with engaging stories that inspire, entertain and ultimately quenches their thirst for adventure. To drive consumers into theaters, Travel Channel is pleased to offer Paramount Pictures a series of custom on-air, digital and local activation elements that specifically connect with their view-sers across 96 million U.S. cable. Each element will be tailored to its program context and will drive view-sers to a sneak peak of the film in targeted Travel Channel platforms. Presented by Bernadette Brennan * bbrennan80@hotmail.com * 917.584.4446
  3. 3. A 360° Partnership on the Edge VIP Event Screening hosted by Anthony Bourdain •Exclusive interview with a talent or producer a la “No Reservations” On-Air Branded Entertainment • CGI Movie Release “Countdown Snipe” • Where would you go? • Travel: On Set Digital Access • Online • Mobile • Social On-Air Sponsorship •Anthony Bourdain’s No Reservations programming stack On-Air and Digital Sweepstakes •Mission Impossible – Travel Like Tony Presented by Bernadette Brennan * bbrennan80@hotmail.com * 917.584.4446
  4. 4. CGI Ten Days “Countdown Snipe” 10 days leading to Mission: Impossible — Ghost Protocol release Mission: Impossible — Ghost Protocol animated CGI graphic takeovers bombard various segments across Travel Channel programming during primetime . 9:00 PM/EP MON 12/12 THE LAYOVER Los Angeles TUE 12/13 HIDDEN CITY Florida Keys WED 12/14 AMAZING EATS Juicy Bites THU 12/15 BIZARRE FOODS WITH ANDRES ZIMMERN Puerto Rico FRI 12/16 GHOST ADVENTURES Sacramento Tunnels SAT 12/17 GHOST ADVENTURES Rolling Hills Asylum SUN 12/18 EXTREME RVS Extreme RVs MON 12/17 THE LAYOVER San Francisco TUE 12/20 HIDDEN CITY New Orleans WED 12/21 AMAZING EATS Pork-a-Palooza Sponsor Deadline Materials Deadline Flight 11/01/11 11/18/11 12/12/11 – 12/21/11 Programming dates and sponsorship elements subject to change or substitution Presented by Bernadette Brennan * bbrennan80@hotmail.com * 917.584.4446
  5. 5. Custom Travel Themed Vignettes Three weeks leading to Mission: Impossible — Ghost Protocol release If you could go ANYWHERE in the world, where would you go? To further promote Mission: Impossible — Ghost Protocol, Travel Channel will create four (4) :60 second "Where would you go?” vignettes featuring real people being asked the who, what and why while Travel Channel suggests the where. Each vignette will air during commercial time and include: • (:05) opening billboard with movie logo and VO mention • (:50) location content featured in the movie (Moscow, Dubai, Mumbai, Seattle) • (:05) closing billboard with movie logo and VO tagline Production fees will apply Production Timeline: 12 weeks Sponsorship elements subject to change or substitution Presented by Bernadette Brennan * bbrennan80@hotmail.com * 917.584.4446
  6. 6. Travel: On Set Vignettes Three weeks leading to Mission: Impossible — Ghost Protocol release Paramount Pictures will engage with Travel Channel audience through :60 second short-form vignettes of the exotic locales featured in Mission: Impossible – Ghost Protocol. Travel Channel will visit the movie locations and highlight nearby hotspots for travelers to visit. Using studio supplied film footage*, graphic illustrations of maps, and clip photos, these voice over-led vignettes will allow Mission: Impossible – Ghost Protocol to link itself directly to Travel Channel. Each Travel: On Set vignette will air during commercial time and feature: • (:05) opening billboard with movie logo and VO mention • (:50) location content featured in the movie • (:05) closing billboard with movie logo and VO tagline * Pending network approval of client supplied footage Production fees will apply Production Timeline: 10 weeks Sponsorship elements subject to change or substitution Presented by Bernadette Brennan * bbrennan80@hotmail.com * 917.584.4446
  7. 7. Custom Programming Stack Three days leading to Mission: Impossible — Ghost Protocol release Continuing the excitement around the release date of Mission: Impossible – Ghost Protocol, Travel Channel will air a Custom Programming Stack consisting of three (3) hours, back to back, Anthony Bourdain No Reservations content that focus on the locations the movie takes place • Russia - Moscow • India - Mumbai • UAE – Dubai • USA – Seattle Flight: Sunday, Dec. 18th, 09AM – 12PM Sponsorship elements include: •20 Enhanced Tagged Tune-ins − :25 second promos with :05 audio/visual billboard for a total of :30 “Brought to you by…” − Customized to incorporate movie messaging through script Custom programming stacks require prior ASM/Travel Channel brand approval Enhanced Tagged tune-ins will come out of AP time Sponsor and Materials Deadline: 12 weeks prior to launch date Programming dates and sponsorship elements subject to change or substitution Presented by Bernadette Brennan * bbrennan80@hotmail.com * 917.584.4446 Anthony Bourdain: No Reservations follows Tony as he challenges himself and those around him like never before. He’ll explore locations chosen for their difficult political, moral, class or philosophical aspects – revealing the communities that live by their own set of rules. It’s a no-holdsbarred look at the different forces that have molded, shaped and confronted them – delivered in a way only Tony can.
  8. 8. M:i:IV – Travel Like Tony Sweeps Five week sweepstakes (December 1 – January 4, 2012) Mission: Impossible – Travel Like Tony Sweepstakes To drive view-ser engagement around Mission: Impossible – Ghost Protocol, this trivia promotion around the motion picture locations. How to Enter Participants will be automatically entered for the grand prize as they are presented with a multiple-choice question with four (4) possible answers. To get the right answer, view-users can get a “hint” which will link them to a visual image of the movie location within the Travel Channel site or the film’s official site. Participants will also have the opportunity to play an instant wingame by clicking on each game piece to uncover all three (3) boxes. If all three reveal a matching image they win an instant game prize. Presented by Bernadette Brennan * bbrennan80@hotmail.com * 917.584.4446
  9. 9. M:i:IV – Travel Like Tony Sweeps Five week sweepstakes (December 1 – January 4, 2012) Sweepstakes Grand Prize • A trip for two (2) to Dubai consisting of a round-trip airfare, hotel accommodations for five (5) days and four (4) nights, a spa treatment for two(2) and $2000 spending money Instant Win Game Prizes: • Two (2) tickets to Mission Impossible and one (1) autographed signed Anthony Bourdain book − 35 prizes – one (1) instant Win Game Prize awarded per day during promotion period Presented by Bernadette Brennan * bbrennan80@hotmail.com * 917.584.4446
  10. 10. M:i:IV – Travel Like Tony Sweep A five week sweepstakes (December 1 – January 4, 2012) Sponsorship elements include: • :30 webdrivers promoting view-sers to go online to enter the sweeps − Anthony Bourdain VO − Branded end tags − 15x airing per week for four (4) weeks • Online co-branded display ad units − 728x90, 300x250, 300x125 • Brandscapeof on Sweeps hub • Promotion on social Travel Channel media platforms • One (1) Travel Channel’s Email Newsletter − Mailed to over 550,000 subscribers − A 300x250 ad unit − Call to action to sweepstakes Production fees will apply Production Timeline: 12 weeks Pending on talent and programming approval Presented by Bernadette Brennan * bbrennan80@hotmail.com * 917.584.4446
  11. 11. Digital Platforms: travelchannel.com Five week flight (December 1 – January 4, 2012) TravelChannel.com extends Mission: Impossible – Ghost Protocol on-air marketing initiatives onto the digital platform with packages that contain unique online and social content that can be seamlessly integrated Home Page Showcase Mission:Impossible – Ghost Protocol on the best real estate on TravelChannel.com: the home page • Home page takeovers • Brandscapes • Pushdowns Targeted Media Leverage Travelchannel.com’s user relationships to drive awareness of the upcoming release of Mission:Impossible – Ghost Protocol through targeted placements in relevant content environments • Categories as Shows, Destinations, Travel Ideas, video • Behavioral targeting Presented by Bernadette Brennan * bbrennan80@hotmail.com * 917.584.4446
  12. 12. Digital Platforms: AB’s No Reservations Five week flight (December 1 – January 4, 2012) Anthony Bourdain’s No Reservations Sponsorships Show pages offer news, episode details, and comprehensive views into the lives of Anthony Bourdain, giving fans all they need to know to stay updated on the Travel Channel’s current happenings. • Original, online-only content on the site • Anthony Bourdain’s personal recipes and insider tips • Behind-the-scenes videos and blogs Destinations Sponsorships Destination-specific sponsorship packages around Mission:Impossible – Ghost Protocol locals reaching consumers as they explore feature articles, photo slideshows, video content, and interactive features specific to a city or region. Sponsorship elements include: • Display ad units – 728x90, 300x250, 300x600 and other large formats available Presented by Bernadette Brennan * bbrennan80@hotmail.com * 917.584.4446
  13. 13. Digital Platforms: Cross Promotion Five week flight (December 1 – January 4, 2012) Cross-promotion on Travel Channel’s Social Platforms Let TravelChannel.com get the action adventure of Mission:Impossible – Ghost Protocol in on the conversation! Travel Channel’s very vocal fans love to participate, interact and tell us what they think. Not only is there a significant Travel Channel brand following on both the Facebook and Twitter social media platforms, but our top shows have their own Facebook fan pages and/or Twitter feeds as well, including No Reservations, Ghost Adventures, Man v Food, Bizarre Foods and Bert the Conqueror. Presented by Bernadette Brennan * bbrennan80@hotmail.com * 917.584.4446
  14. 14. Digital Platforms A five week flight (December 1 – January 4, 2012) Anthony Bourdain’s No Reservations Sponsorships Show pages offer news, episode details, and comprehensive views into the lives of Anthony Bourdain, giving fans all they need to know to stay updated on the Travel Channel’s current happenings. • Original, online-only content on the site • Anthony Bourdain’s personal recipes and insider tips • Behind-the-scenes videos and blogs Destinations Sponsorships Destination-specific sponsorship packages around Mission:Impossible – Ghost Protocol locals reaching consumers as they explore feature articles, photo slideshows, video content, and interactive features specific to a city or region. Sponsorship Elements • Display ad units – 728x90, 300x250, 300x600 and other large formats available Presented by Bernadette Brennan * bbrennan80@hotmail.com * 917.584.4446
  15. 15. Local Activation: M:i:IV VIP Screening VIP event screening a la “No Reservations” Date: October 2011 Location: New York City or Los Angeles Agenda •Pre-screening hosted by Anthony Bourdain where he interviews one of the producers or talent a la “No Reservations” − Topics: Branded Entertainment – product placement; behind-thescenes relevant to travel; cultural encounters while filming •Motion picture screening •Cocktail reception Guests •VIPs in the entertainment and advertising industry •Press •Travel Channel hardcore fans Pre-screening interview content featured & cross-promoted •Travel Channel VOD •Travelchannel.com •Travel Channel social media platforms •Travel Channel e-newsletter •Opportunity to feature content on Travel Channel international properties Presented by Bernadette Brennan * bbrennan80@hotmail.com * 917.584.4446
  16. 16. Presented by Bernadette Brennan * bbrennan80@hotmail.com * 917.584.4446
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