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9/4/2013 1
Barbecues, beyond Labor Day
60
65
70
75
80
85
90
95
100
2007 2008 2009 2010-2012 FH2013
BBQ CATEGORY RELEVANCE
Brands included: Kingsford, Match Light, Thermos and Weber
RECESSION
CURRENT
LEVEL
+ 6% + 12%
POST
RECESSION
Barbecues have remained a great way to beat back the
recession, remaining an increasingly relevant way of melding
fun, outdoor family time without having to drop big bucks on
restaurant outings.

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Even in the worst of times, barbeques have maintained Relevance

  • 1. 9/4/2013 1 Barbecues, beyond Labor Day 60 65 70 75 80 85 90 95 100 2007 2008 2009 2010-2012 FH2013 BBQ CATEGORY RELEVANCE Brands included: Kingsford, Match Light, Thermos and Weber RECESSION CURRENT LEVEL + 6% + 12% POST RECESSION Barbecues have remained a great way to beat back the recession, remaining an increasingly relevant way of melding fun, outdoor family time without having to drop big bucks on restaurant outings.