Breakaway celebrity, Lady Gaga, confirms position as stand-out breakaway brand at 2013 VMAs

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Lady Gaga’s performance at last night’s MTV VMAs reconfirmed her sheer talent and uniqueness …

Lady Gaga’s performance at last night’s MTV VMAs reconfirmed her sheer talent and uniqueness

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  • 1. 8/26/2013 BrandSTRENGTH (EnergizedDifferentiation&Relevance) 0 50 100 0 50 100 Brand STATURE (Esteem & Knowledge) 1 BREAKAWAY BRANDS Lady Gaga breaks away from other celebrities Lady Gaga’s performance at last night’s MTV VMAs reconfirmed her sheer talent and uniqueness Niche Leadership Undeveloped Commodity or Eroded Ubiquitous Source: BrandAsset® Valuator USA All Adults 2012 Celebrities Lady Gaga’s extreme Energized Differentiation levels set her apart from other celebrities