Bright ideas for mastering linked in general use
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Discover the best power practices to increase your LinkedIn value and attract Q.A.L.s "Quality Auto Leads" by committing and implementing the strategies in this presentation on using LinkedIn.
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Bright ideas for mastering linked in general use
- 1. Bright Ideas for Mastering LinkedIn Using LinkedIn to Develop Q.A.L.s (Quality Auto Leads) Presented by: Stephen Jackson, General Manager; RDZ Media Group, LLC
- 2. What we’ll Focus on Today is: Learning what LinkedIn is. Exploring key LinkedIn Stats. Designing a custom LinkedIn strategy. Exploring the key elements to a successful LinkedIn Profile. How to communicate on LinkedIn to develop Q.A.L.s
- 3. What is LinkedIn? The world’s largest professional network with over 100 million members and growing rapidly. Using LinkedIn you can you exchange knowledge, ideas, and opportunities with a broader network of professionals.
- 4. LinkedIn Stats As of January 2011, executives from all 2010 Fortune 500 companies are members on LinkedIn. More than one million companies have LinkedIn Company Pages. About one million new members join LinkedIn every week.
- 9. 90% of people trust recommendations by people they know (Nielsen report, Global Advertising: Consumers Trust Real Friends and Virtual Strangers the Most, 2009
- 10. 70% of consumers trust recommendations of consumers they don’t know (Nielsen report, Global Advertising: Consumers Trust Real Friends and Virtual Strangers the Most, 2009
- 11. Why Should You Use LinkedIn? LinkedIn is an excellent tool that will assist DLT staff members to:
- 12. Create, develop and maintain BUSINESS relationships.
- 13. Create awareness of yourself among potential clients and candidates (BRANDING)
- 14. Demonstrate your competence and expertise to establish the trust upon which business relationships are built upon (REFERRALS).
- 15. Other Benefits of Using LinkedIn Maintaining a LinkedIn profile is an important step to take to manage & control your social media reputation.
- 16. Successful Use of LinkedIn can achieve all of these results More Quality Leads An active based of users to provide introductions Increase the credibility of business solutions Develop stronger referrals and testimonials Increase the sales of your products/services
- 18. Achieving those Results is as Easy as: Focus on implementing and completing the following strategy...
- 20. Step 1. Every employee of your business will have a 100% completed LinkedIn Bio.
- 22. Staff members will ask their LinkedIn connections for recommendations. Each person on this webinar should have at least 5 recommendations.
- 23. Every staff member will add a link to their LinkedIn profile in their email signature.
- 24. Commit to Creating a Group page for your business and a Corporate page also.
- 25. Selected staff will add content, ask questions, poll members in your group at least twice a week.
- 27. Staff will spend at least one hour a week answering questions from other LinkedIn members.
- 29. Developing Best Practices for Your Strategy
- 30. Your Profile is the Key Add a corporate photo (It builds trust).
- 31. Your Profile is the Key Be creative in your summary.
- 32. Your Profile is the Key Use keywords in your summary & description (It helps you get found).
- 33. Your Profile is the Key The space underneath your name is your “Professional” or Profile Headline.
- 34. Appears in search results next to your name. It’s your elevator speech, your Value Added Proposition.
- 36. Get a Premium LinkedIn Account
- 37. Completing 100% of your profile requires that you: The more information you provide the more opportunities you create for people to find you. Provide as much information as you remember about your professional life.
- 38. Completing 100% of your profile requires that you: Use Keywords in your profile summary. Put yourself in the mind of the people by whom you want to be found
- 39. Your profile must include keywords people will likely use in searching for your company or someone with your expertise.
- 40. Completing 100% of your profile requires that you: Take advantage of the links to the three web sites on your profile.
- 41. Completing 100% of your profile requires that you: Give, and ask for, recommendations.
- 42. Additional Best Practices Update your Status Regularly and Strategically
- 43. Additional Best Practices Observe status updates of other people for opportunities to Initiate contact.
- 44. Additional Best Practices Join Groups
- 45. Additional Best PracticesAsk & Answer Questions
- 46. Additional Best Practicesthe “Follow Company” Feature
- 47. Additional Best PracticesUse the Plugin Applications
- 48. Additional Best PracticesAsk for Introductions
- 49. Additional Best PracticesConnect with Centers of Influence
- 51. Ask for and give recommendations.
- 53. Add content to the DLT Group.
- 54. Watch the status updates for opportunities to connect.
- 55. Join Groups and become active.
- 56. Ask & Answer Questions.
Editor's Notes
- Ask the 1st poll question
- RecommendationsBe sincere and authentic when giving recommendations (the recipient will often return the favor)Ask people who you think have a high regard for you for a recommendation – e.g. past and current clients, graduates, brand ambassadors.
- Keep an eye on status updates from others especially a change of job, new venture, etc.)Changes in status updates provides a good opportunity to get back in touch.Status changes can help give you something to start a conversation and keep the relationship going.
- Join GroupsSearch and join industry-related LinkedIn groups.Groups allows you to create a connection between you and other group members (e.g. potential clients and business partners)Easy to connect to a potential client if you already share membership in a group.Always join in the conversation where appropriate (opportunity to demonstrate expertise).Post News within GroupsMany groups allow you to post links to news articles intended to spark conversationLike Status Updates, this function can be used to position yourself as knowledgeable in your field. Only post content that you sincerely feel will be of value to your fellow group members (otherwise will be viewed as SPAM)
- Ask & Answer Strategic questionsYou can use LinkedIn’s Answer feature to attract a new connection by posing a question to the LinkedIn audienceThink about the type of person you want to reach and Formulate a question for which you think that person you would have an opinion about that they’d like to share
- Use the New “Follow Company” FeatureThe new “Follow Company” feature allows you to receive notifications of Company activity in your email inbox – i.e. Updates on New Hires, Recent Departures, and New Job Opportunities.You get a very good snapshot as to the hiring trends in any company on your target listGives you up-to-date (user generated) information that can make it easier for you to discover valuable business intelligence about the people within a company
- Whenever you have business interactions with people, ask them if they’re on LinkedIn and if they’d like to connectSend connection requests after meeting with candidates and prospective clients
- Connect with people who have a high connection and recommendation count to assist you meeting your targeted leads.