Bright ideas for mastering linked in general use

Bright Ideas for Mastering LinkedIn
Using LinkedIn to Develop Q.A.L.s (Quality Auto Leads)
Presented by:
Stephen Jackson, General Manager; RDZ Media Group, LLC

What we’ll Focus on Today is:
Learning what LinkedIn is.
Exploring key LinkedIn Stats.
Designing a custom LinkedIn strategy.
Exploring the key elements to a successful LinkedIn Profile.
How to communicate on LinkedIn to develop Q.A.L.s

What is LinkedIn?
The world’s largest professional network with over 100 million members and growing rapidly.
Using LinkedIn you can you exchange knowledge, ideas, and opportunities with a broader network of professionals.

LinkedIn Stats
As of January 2011, executives from all 2010 Fortune 500 companies are members on LinkedIn.
More than one million companies have LinkedIn Company Pages.
About one million new members join LinkedIn every week.

LinkedIn Stats cont.

LinkedIn Specific Stats

90% of people trust recommendations by people they know
(Nielsen report, Global Advertising: Consumers
Trust Real Friends and Virtual Strangers the Most, 2009

70% of consumers trust recommendations of
consumers they don’t know
(Nielsen report, Global Advertising: Consumers
Trust Real Friends and Virtual Strangers the Most, 2009

Why Should You Use LinkedIn?
LinkedIn is an excellent tool that will assist DLT staff members to:

Create, develop and maintain BUSINESS relationships.

Create awareness of yourself among potential clients and candidates (BRANDING)

Demonstrate your competence and expertise to establish the trust upon which business relationships are built upon (REFERRALS).

Other Benefits of Using LinkedIn
Maintaining a LinkedIn profile is an important step to take to manage & control your social media reputation.

Successful Use of LinkedIn can achieve all of these results
More Quality Leads
An active based of users to provide introductions
Increase the credibility of business solutions
Develop stronger referrals and testimonials
Increase the sales of your products/services

Here’s My Promise

Achieving those Results is as Easy as:
Focus on implementing and completing the following strategy...

Developing Your Strategy

Step 1.
Every employee of your business will have a 100% completed LinkedIn Bio.

Staff members will ask their LinkedIn connections for recommendations.
Each person on this webinar should have at least 5 recommendations.

Every staff member will add a link to their LinkedIn profile in their email signature.

Commit to Creating a Group page for your business and a Corporate page also.

Selected staff will add content, ask questions, poll members in your group at least twice a week.

Staff will spend at least one hour a week answering questions from other LinkedIn members.

LinkedIn Q&A Area

Developing Best Practices for Your Strategy

Your Profile is the Key
Add a corporate photo (It builds trust).

Be creative in your summary.

Use keywords in your summary & description (It helps you get found).

The space underneath your name is your “Professional” or Profile Headline.

Appears in search results next to your name.
It’s your elevator speech, your Value Added Proposition.

Get a Premium LinkedIn Account

Completing 100% of your profile requires that you:
The more information you provide the more opportunities you create for people to find you.
Provide as much information as you remember about your professional life.

Use Keywords in your profile summary.
Put yourself in the mind of the people by whom you want to be found

Your profile must include keywords people will likely use in searching for your company or someone with your expertise.

Take advantage of the links to the three web sites on your profile.

Give, and ask for, recommendations.

Additional Best Practices
Update your Status Regularly and Strategically

Additional Best Practices
Observe status updates of other people for opportunities to Initiate contact.

Additional Best Practices Join Groups

Additional Best PracticesAsk & Answer Questions

Additional Best Practicesthe “Follow Company” Feature

Additional Best PracticesUse the Plugin Applications

Additional Best PracticesAsk for Introductions

Additional Best PracticesConnect with Centers of Influence

Recap
Complete your profile by using the best practices.
Ask for and give recommendations.
Ask for introductions.
Add content to the DLT Group.
Watch the status updates for opportunities to connect.
Join Groups and become active.
Ask & Answer Questions.
Use the Search & follow company functions for additional insight.

Additional ResourcesContact us with any questions @anytime

Bright ideas for mastering linked in general use

by RDZ Media Group, LLC on Apr 05, 2011

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