Instagram for Recruiters – time to finally get on board? I’m going to mention the phrase “Instagram for Recruitment”. You will always hear me say that you should focus on what works and that diluting yourself over every social media site going is not a strategy. I get that Instagram is yet another system to paralyse your time with, but have a read of the below and see if you can then squeeze it in. Images dominate the web and thus should have a massive part of your “pick me pick me” approach to marketing. Plus some of our own clients beginning the Instagram journey… I wanted to put forward my Instagram Strategy for busy recruitment marketers. You want a strategy which at least achieves: 1 External candidate attraction 2 Internal candidate attraction 3 Client attraction Recruiters are often so fixated on points 1 that they neglect 2 and 3. Think about how you can use Instagram to attract clients and internal/external candidates. Insta-Myth You DON’T need to use a mobile phone to post – I use Gramblr to post from my pc! There’s lots of juicy apps to help you on your journey (analytics, sourcing, posting, stats) – these make the experience easier to manage and get ROI from. What’s your content strategy? Sounds complex, but it’s easy! Imagine you’ve posted 20 piccies? What are they about? What story do they tell? Who will you be attracting with them? You need to think about what you should be posting, and ideally at least daily. Images which can start you off: • Jobs • Your business / office • Your staff • Events • Happy talent • Branding and Logos • Feedback Scores • Things your clients and candidates are likely to care about (tech / movies etc…) BUT – the most important images are likely to be the ones you share! Think about who you need to follow to give you content. AND – the following image types should be at the top of your image list. Images which have: • Landscapes • Have “surprise” • Smiles • Cuteness … are what you should be aiming for – according to psychologists (they’re brainy so I trust them). Insta-Facts • 300,000 million users • Photos with faces get 38% more likes • You can shoot 15 second videos – how about that for a speedy job post? • Instagram has a compelling 50/50 split of male to female users • Alexa ranks the site as 29th (Linkedin and Twitter rank around the 10-12 mark) so this is a respectable stat • We spend on average 4 mins per visit (LinkedIn is 7 mins) • Nearly 20% of the traffic to Instagram comes direct from a Google search (important!) Insta-Hashtag • The word “love” is the most hashtagged • 83% of Instaposts have hashtags • Use fabulous Keyhole website to study who is using certain hashtags (it’s great for sourcing too!) Buy a Guokka and Get Instragramming Get your bio keyworded and with a thumbnail. Read more at our blog: http://www.barclayjones.com/blog/social-media-for-recruiters/webinar-why-and-how-recruiters-should-be-using-instagram/

1. barclayjones.comRecruitment Technology and Social Media for Recruiters
@Barclay_Jones
#RecruitClever
Instagram Stats Update
(April 2015)*

2. barclayjones.comRecruitment Technology and Social Media for Recruiters
@Barclay_Jones
#RecruitClever
We advise clients on social media and social recruiting
strategy, thus reading A LOT of online content
*We’ll update these stats quarterly (unless something major
happens, or you tell us, then we’ll get right on it!)

3. barclayjones.comRecruitment Technology and Social Media for Recruiters
@Barclay_Jones
#RecruitClever
Global rank: 29th
5.65 page views
4 mins per visit
17.8% come from Google searches
300 million active users
30 billion + photos shared
75 million daily users
70% of users outside of USA
Born
October
2010

4. barclayjones.comRecruitment Technology and Social Media for Recruiters
@Barclay_Jones
#RecruitClever
2.5 billion likes
70 million photos
8500 Likes /
1000 Comments
per second!

5. barclayjones.comRecruitment Technology and Social Media for Recruiters
@Barclay_Jones
#RecruitClever
Instagram loves hashtags!
83% of posts
have
#Hashtags
#LOVE
Most popular
hashtag!

6. barclayjones.comRecruitment Technology and Social Media for Recruiters
@Barclay_Jones
#RecruitClever
Photos… and vids!
15 second
videos
6 second
videos
Photos get 36% more likes than videos

7. barclayjones.comRecruitment Technology and Social Media for Recruiters
@Barclay_Jones
#RecruitClever
16 Filters

8. barclayjones.comRecruitment Technology and Social Media for Recruiters
@Barclay_Jones
#RecruitClever
Say cheese!
Photos with
faces get 38%
more likes!

9. barclayjones.comRecruitment Technology and Social Media for Recruiters
@Barclay_Jones
#RecruitClever
Love apps?
Have a look at all of them and figure which ones will suit you

10. barclayjones.comRecruitment Technology and Social Media for Recruiters
@Barclay_Jones
#RecruitClever
Most liked
photo ever
Kimwe

11. barclayjones.comRecruitment Technology and Social Media for Recruiters
@Barclay_Jones
#RecruitClever
51% = male
49% = female
Equality!

12. barclayjones.comRecruitment Technology and Social Media for Recruiters
@Barclay_Jones
#RecruitClever

13. barclayjones.comRecruitment Technology and Social Media for Recruiters
@Barclay_Jones
#RecruitClever
BUT – it’s not just about posting…..
It’s about engaging – which feeds can you follow, share, like and attract
from?

14. barclayjones.comRecruitment Technology and Social Media for Recruiters
@Barclay_Jones
#RecruitClever
Hungry for more stats?
More stats coming soon…

15. barclayjones.comRecruitment Technology and Social Media for Recruiters
6/24/2015
Push the button!

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@Barclay_Jones
#RecruitClever
Get Social! Improving Recruiter
Efficiency