LinkedIn is Number 1 Professional network today. Know more about LinkedIn and its Value Preposition, Demographics and things that you should do as a individual and an organisation to use LinkedIn to effectively.

1. LINKED

2. Overview
▪ LinkedIn is the World’s Largest Professional Network.
▪ It enables connections with trusted professional contacts to
exchange knowledge, ideas and opportunities..
▪ Chance to end up on 1st page of google, if you have a LinkedIn
account, when some googles your name.
▪ Most Popular Professional Social Media Platform

3. Value Preposition
For an Individual
▪ Job Hunting
▪ Serves as an Online Resume’
▪ Networking
▪ Personal SEO and Brand
Management
For an Organisation
▪ Database of Professionals
▪ Recruiting
▪ Tracking Competitors
▪ Only Social Media Presence
(professional)
▪ Enhance Corporate Image

4. Demographics
Total Number of LinkedIn Users 390 Million
Number of Number of New Users 22
Percentage of Male Users 56 %
Percentage of Female Users 44 %
AverageTime a user spends Monthly 17 Minutes
Alexa Rank 14
Quant Cast Rank 19

5. Social Network Users in Canada having
profile on LinkedIn by Demographics
Total Number of LinkedInUsers in
Canada
9 Million
Total of Active Users 75 %
Monthly Users 28%
Daily Users 13 %
▪ The total number of social media users in Canada is 30 Million .
▪ 30% of the social media users in Canada have a LinkedIn account
Age Percentage
(%)
18-34 30
35-44 18
45-54 23
55-64 20
65+ 9

6. When You Should Post!
▪ The best days to post to LinkedIn are midweek from Tuesday to
Thursday.
▪ Saturday and Sunday can be good days to post content, as some
users want to catch up with their social networking on the weekend.
▪ Best time of the day to post is Lunch break.
▪ Early evening, starting between 5 P.M. to 6 P.M. is another great time
of the day to publish content to LinkedIn,

7. Why would an Organization want to use
LinkedIn ?
▪ LinkedIn Sales Navigator - Offers all the features that helps to build
relationships that drive sales.
▪ LinkedIn Business Plus - Designed for businesses looking to
expand their networks.
▪ LinkedIn Recruiter
▪ Database of Professionals
▪ Tracking Competitors
▪ Have a Social Media Presence ( Professional)
▪ Enhance Corporate Image

8. Who Benefits More B2B or B2C organizations?
▪ LinkedIn is a prime marketing tool for B2B organizations.
▪ Though LinkedIn provides a lot of features ,in terms of who benefits
more , B2B organizations have an upper hand over B2C’s.
▪ The Premium features of LinkedIn provides opportunities to
generate leads, recruit and get in touch with the people who matter
for business expansion.
▪ LinkedIn is a professional network, thus its easier for B2B’s to get in
touch with their target audience (other organisations/executive) as
compared to B2C’s.

9. Van Heusen’s Most Fashionable Professional
▪ Van Heusen started campaign to find the most fashionable professionals
amongst the Indian LinkedIn network .
▪ The objective was to gain brand advantage among young working
professionals.
▪ In the month-long campaign,Van Heusen achieved a total reach of over 1.5
million LinkedIn users.
▪ The site saw 30,000 unique visitors of which 5,000 professionals logged in
with their LinkedIn profile and nominated 15,000 connections across India.
▪ On average, the campaign resulted in over 10,000 shares in the LinkedIn
newsfeed.
▪ This Campaign won a Bronze in the “Best Use of Social Media” at GoaFest
2014

10. Van Heusen’s Most Fashionable Professional
The Execution :-
▪ The brand has launched an exclusive micro-site called “Most
Fashionable Professional”
▪ Using LinkedIn credentials, members can and nominate up to 10
connections as the most fashionable professionals on their network
▪ A panel of experts will choose 5 male and 5 female best dressed
professionals from the nominations received, who would win gift
vouchers worth Rs. 10,000 and otherVan HeusenGoodies.
▪ Members get a one-time gift voucher of Rs. 500 on nomination which
they can utilize on their next purchase fromVan Heusen.

11. Marketing Analytics and Reporting Platforms
for LinkedIn
TAP Analytics
▪ Marketing Dashboard
▪ Automated Reporting
▪ Analytic Engine
▪ Monitor and listen to your call
tracking data
▪ Margin/Markup Cost Control
▪ Monitor andTrack Data
▪ $25 per month onwards
Google Analytics
▪ Create Custom Dashboard
▪ Measure if visitors are meeting the goals
▪ Get valuable insights about your visitors
▪ IdentifyYour MainTraffic Sources
▪ Create Advanced Segments
▪ Not All services are free, if you ant to go
premium you have to pay!

12. Why Use LinkedIn?
▪ Number of LinkedIn member page views in Q2 2015 :- 35 Billion
▪ LinkedIn’sAlexa Rank is 14
Alexa Rank is Based on :-
1. Reach – users who visit site in a day
2. PageViews - The number of times a particular page is viewed. f a particular user
visits the same URL multiple times on the same day, all those visits will be
counted as one
▪ With Alexa, the smaller the numerical ranking the better.
▪ LinkedIn’sAlexa Rank is 14 .This states there is a lot of traffic on the website.
▪ If LinkedIn profile is managed effectively by organisations, they can catch a lot of
eyeballs and engage with them as well.

13. Cost Involved to Use LinkedIn by an
Organisation
▪ No cost involved in setting up an account on LinkedIn
▪ To manageYour LinkedIn account efficiently and effectively, you
should consider having a social media professional or a team which is
a cost.
▪ The Premium features of LinkedIn will also cost you.
▪ Analytics tools to manage and measure results are free. Again if you
want to use premium services , you will have to pay.

14. How LinkedIn Works ?

15. THANKYOU