Google’s recent purchase of YouTube significantly increased benefits from additional video contents for small and big businesses. Websites with videos rank higher compared to those without. The inclusion of videos in one’s site increases website quality and moves a site further up Google’s search results.

1. Maximising YouTube’s
Marketing Potential
Bambrick Media
Address: Level 4 196 Wharf Street,
Brisbane, Queensland, Australia 4000
Phone: +61 (0)7 3216 1151
Email: tim@bambrickmedia.com.au

2. Google’s recent purchase of YouTube significantly increased benefits from
additional video contents for small and big businesses. Websites with videos
rank higher compared to those without. The inclusion of videos in one’s site
increases website quality and moves a site further up Google’s search
results.
Videos play an important role in today’s social media marketing. Most
companies include videos in their websites to solidify credibility for potential
clients. Compared to text-only social posts, videos go viral more often and
attract a number of audiences for the company.
Why Choose YouTube?
Mind-blowing statistics surround the interesting nature
of YouTube. A business interested in maximising the
network’s potential should consider the statistics below:
 Over 3 billion videos are watched every day
 YouTube has over a billion active users
 Millions of subscriptions are recorded each day. A user subscribes to a
channel when the latter peaks their interests.
 More than 50% of YouTube videos are rated and include community
comments
 100 million people take social action on YouTube
 Nearly 17 million users connected their YouTube accounts to at least
one social service
Maximising YouTube’s Marketing
Potential
Numerous companies are taking advantage of
YouTube’s potential to attract consumers.
Businesses lagging behind the bandwagon find
themselves last in Google results and
advertising races. About 35 hours of video are
uploaded on the site every minute. In other
words, the competition for audiences is
growing tougher by the minute.

3. To maximise YouTube marketing results, businesses should do the following:
 Create compelling videos–
Businesses should create
videos that connect with
their audience’s needs.
Videos must be helpful and
valuable to prospective
clients. The content must
contain frequently asked questions (FAQs), How- To’s and interviews
to entice viewers. Creativity plays a vital role in becoming more
appealing, as well.
 Connective Content–Ads that fail to connect viewers with the business
are considered useless. For an effective marketing strategy,
businesses should help Google and readers to connect with the video
content. Video descriptions should always include links to the brand’s
website. This makes the brand easily searchable.
 Alert Subscribers of Updates–Brands should always alert users and
potential clients of updates. This way, viewers are updated with the
latest news regarding the business.
 Utilise Other Social Media Platforms–Businesses should connect their
YouTube accounts with other social media accounts to reach more
audiences.
YouTube is one of the keys to successful online marketing. Success with this
site takes time and practice. With proper knowledge and training, YouTube is
a powerful marketing tool that will surely increase clientele for businesses.
Sources:
http://www.bambrickmedia.com.au/
http://www.youtube.com/yt/press/fil/statistics.html
https:/ /blog.kissmetrics.com/2013-youtube-marketing-guide/