How important is direct mail to your business and are you using it effectively? Even now in the technological age direct mail remains one of the most effective way to get in touch with your current customers and access new ones. In fact, 62% of people in the UK confirm that they like to receive direct mail telling them about new offers. This infographic explores how to create impact with direct mail. Use these helpful tips to maximise the impact of your direct mail campaign.

1. w HOW TO CREATE IMPACT WITH
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Most mailers are based around standard sizes so for higher impact use
odd formats to create interest.
There are endless options for die cut shapes, take advantage of this
and get creative.
Customers make a subconscious judgment about a direct mail piec
within 90 SECONDS of initial viewing.
Make informed colour choices. Colour theory plays an important role in
making the right impression.
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First impressionsare important. The data belowshows the percentageof
certain age demographics that will open direct mail if they consider it to
contain relevantinformation.
70%
33%
73%
40%
47%
70%
Using colour creates a more exclusive look. Branded, well designed
and informative envelopes add to the value of the piece.
Incorporate laminates, special varnishes, foil blocking and tabbing
when creating a self-mailer.
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Incorporate interactive elements, different textures and new design
ideas to add a sense of discovery to the experience.
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Get more immediate response than ordinary direct mail.
Offer a higher-quality, longer-lasting impression than other broadcast
mediums.
Deliver your message with maximum impact.