Big Data and Big Profits

196,416 views

Published on

Why marketers should stop worrying and learn to love the data. With companies spending $1 trillion on marketing every year globally, marketers are in a position to unlock as much as $200 billion of that. How? More effective use of analytics and systematic use of marketing return on investment programs.

For more McKinsey knowledge on Big Data: http://mckinseyonmarketingandsales.com/topics/big-data

37 Comments
362 Likes
Statistics
Notes
  • Looking for analytics training? check out our part-time masters program in Analytics http://analytics.stat.tamu.edu/snapshot.php
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Portanto deixei um pouco este trabalho devido não dominar a Língua Inglesa. A equipe deveria pensar numa versão em nossa Língua materna o Português
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Gostaria muito de compartilhar com vcs as experiências de trabalho com slideshare nas formações dos professores
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Marketing is in transformation. If 'marketing' is a company, guess it has been disrupted for the past 10 years.

    Typical 'new' big data marketing team? Yes, data scientist, statistician, data architect, UI designer, and go-to-market consultant. On top of that, those people are making data product, so each of them wears additional hat of 'product manager', 'product marketing manager' and 'product development'. New world.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • It would be great to learn what is the typical 'new' big-data marketing teams look like. Data Scientist, Statistician, Copywriter, Designer, Contact-Mechanic?
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Views
Total views
196,416
On SlideShare
0
From Embeds
0
Number of Embeds
44,766
Actions
Shares
0
Downloads
3,289
Comments
37
Likes
362
Embeds 0
No embeds

No notes for slide

×