Google merchant center products feed Specification

1. Google Shopping
Products Feed Specification

2. Google merchant center
• Every retailer would like to add their products in GMC but most of
them often confused with google product feed.
• Here are the standard and latest google product feed specification.
• To ensure online shopping via all mobile phones works well, you can
now provide a separate mobile landing page via the 'mobile link'
attribute.
• We are expanding our support to merchant-defined bundles. Many
consumer products are sold in custom bundles, such as a camera with
a lens and a bag. The feed specification now includes the 'is bundle'
attribute, which should be used when submitting merchant-defined
bundles.

3. • We are simplifying the ‘availability’ attribute by merging ‘in stock’ with
‘available for order’ and removing ‘available for order’. All items that can
be shipped in a timely manner can now simply use the ‘in stock’ value. In
addition, we are now offering an ‘availability date’ attribute that you can
use to let shoppers know when pre-ordered products will be available for
delivery.
• We have refreshed our apparel articles to provide more examples and
clearer guidance on all things apparel. We are also adding new values to
‘age group’ and introducing two new size attributes to allow an even more
detailed apparel description and filtering ('size system' and 'size type').
• Our new image quality recommendations now include even more details
and tips on how to submit high quality images that draw users’ attention to
your products. For example, submit images taken on a white, gray or lightly
colored background – that way the product will be clearly visible and
recognizable to users on all devices.

4. • To display all product data in the most effective way, the feed
specification now clearly states how many characters can be used for
most attributes.
• We have replaced the existing destination URL policy with the new
landing page content policy. This refined policy comes with more
background details, additional examples and explanations as well as
an implementation guideline for submitting landing page URLs.
• Most attributes now have clearly outlined character limits, which will
help to display product information in the most effective way.
Attribute submissions that exceed the character limit might result in
offer disapprovals

5. Thank you