About Simon Azzopardi is an obsessed market strategist with a focus on the software industry. Having launched, managed and grown multiple software entities in the UK, Channel Islands, North Africa and the Caribbean he has been exposed to the huge opportunities and what to avoid when taking on the global market.
Simon is today the Managing Director of tain&able, a product acceleration company based in Malta that helps business grow through productization, digital marketing and product strategies.
So yes, a key focus in Simon’s career is productization. This being the process of either understanding a problem and structuring a solution around it, or by moving from bespoke services to a struc