This slides us all about SMAC (social, mobile, analytics and cloud) is the concept that four technologies are currently driving business innovation.

1. SMAC
Name: AYUSHI
E-mail:ayushikumari06@gmail.com
Twitter Id:@aolnutan
University:KIIT UNIVERSITY, BHUBANESHWAR,ORISSA
Year/Semester:3rd YR/6th SEM
Branch:IT

2. Introduction
SMAC technologies are the new change agents in enterprise IT. When
implemented, these technologies serve as a synergetic solution for digitally
transforming an organization to be better equipped for the future of business.
Social technologies allow for the rapid sharing and creation of knowledge over
social networks, which enhances collaboration and information distribution
across a business. People are the most valuable asset of any organization, and
social technologies help unlock the knowledge contained in those individuals,
and facilitate the dissemination of that knowledge to drive business results.
Mobile technologies are continuing to evolve, reshaping the technology landscape.
The growth in smart devices is bringing about an era of ubiquitous connectivity.
Users are now able to access information anywhere at anytime with ease.
Mobility serves as the cost of entry in the consumer market, and those
businesses seeking to optimize their organizations are already on board with
mobile technologies.
Analytics enhance supply chains, facilitate closed-loop marketing, and optimize
existing customer relationship management processes. The immersive data
processing power of Big Data analytics allows companies to deconstruct new
forms of data in the cloud, which generates unprecedented insight scalable to
enable smart boardroom decision making in real time.
Cloud technology is the linchpin of the SMAC stack – and it is quickly becoming the
new foundation of the IT ecosystem. Cloud computing lends businesses a
newfound agility, breaking down the barriers of geography and cutting the costs
associated with physical server maintenance. With limitless scalability, the cloud
powers the transformative combination of social, mobile, and analytic
technologies.

3. SMAC in Gaming
O The multi-billion dollar video game industry has been a leader in the adoption of exciting technologies.
While the amazing visuals and entertaining play are the hallmarks of the industry, video games, and
their developers are influencing several technology trends as well as cutting new paths in the use
immersive computing.
O Just like any mature industry, video games and the console providers endure uncertainty in the sales
and adoption of their products. While the business of getting a game into the hands of a player has
evolved, so have the demands on IT organizations at Gaming companies. A more mature internal
practice has emerged as well as deeper reliance on service providers in order to deliver on the
consumer demands.
O Gamers can’t be sure where the next great adventure will come from, developers are suffering from
skyrocketing costs of game creation, an increase of 500% to 700%; sometimes even more, and
publishers find themselves buried under complex distribution and ecommerce revenue models but
there is a technology trend which helping navigate these challenges: SMAC – or Social, Mobile,
Analytics, and Cloud is more often providing technology stacks to address gaming needs.
O Social platforms have become an invaluable marketing tool as well as a feedback mechanism for
game development. Games have quickly adapted in shifting from physical sales to online through
various ecommerce models, but social platforms are just now being leveraged to understand the
success and failures of games.
O Akin to the film industry, Games and game play are moving seamlessly between platforms including
mobile. At a much lower cost, game developers release mobile versions of their games on a Free-to-
Play model in order to test the waters for a concept. Most new game concepts often come from
independent upstarts, but the largest companies are investing heavily in Analytics platforms in order to
close the monetization gap. Triple A Game telemetry data exceed terabytes a day from online play.
Data Science teams are looking to data mining tools and cloud analytics to provide the necessary
platforms to find the revenue opportunity in existing games, but how game play can influence future
ideas.

4. IN DEVELPOING GAMES
O It’s hard to predict whether a new game will be a ‘stud’ or a ‘dud’. Developers
and online platforms like Xbox Live bear risk with each release as the
implications for committed infrastructure are huge. Millions in hardware and
service provider fees can be incurred in preparation for online seamless play.
However if the game flops, that cost can hurt both the developers and service
providers. Portability of games across cloud infrastructure can insulate
developers from this risk, but it comes at a cost. SMAC stacks won’t provide
an investment roadmap for all gaming companies, but it can serve as a
guidepost for those in the industry to understand where gaming is going and
how trends will fit together.
O “I think a lot of companies struggle with ‘How do we find people with both the
soft skills and the heavy duty technology skills?’ “And that begins to trickle
down into the educational space: What skills are we giving them in terms of
what the new business world means?”
O At many companies, they use a variety of platforms and open source data to
find effective convergence strategies, but it’s measuring the success that
really counts. “The most important thing is having a good strategy for
measurement before that technology strategy is deployed,” .

5. Thank you