SlideShare a Scribd company logo
1 of 9
Social Media Marketing
Social media has become a primary communications channel




                                                     60
                                                    million




                                                              2
                      www.particleadvertising.com
Social media stats




                                                   3
                     www.particleadvertising.com
What this means for your brand

 Word of mouth advertising can be your best brand
 ambassador.




        Create consumer loyalty, affinity & preference

                                                         4
                       www.particleadvertising.com
Particle - Focused Social Media Marketing

  We propel brands using social media by reaching broad and
  narrow segments of the over 200 million online Americans




                                                              5
                        www.particleadvertising.com
Strategy, Planning, Execution & Optimization


 •   The power of social media
     remains largely un-tapped by
     brands big & small

 •   Particle offers extensive
     experience across
     industries, thought leadership
     and cost-effective execution
     of our social media strategies
      –   We synchronize & integrate our
          strategy with the rest of your
          marketing activity & media mix
      –   We offer continuous
          improvement through testing
          new ideas, ROI assessment &
          plan optimization




                                                                     6
                                       www.particleadvertising.com
Among the Services We Offer

•   We create and maintain brand & product profiles across social networking sites
     –   Reputation management and key word reporting
•   We build “affinity groups” that will be receptive to your message, share your message and
    ultimately become brand advocates
•   Trend shopper program to highlight your best product and communicate it virally
•   We create custom content to engage your audience and cultivate the relationship
     –   viral videos
     –   Ad creation, buying, placement and analysis for display & content-match advertising
     –   Blog development & maintenance
     –   On-line newsletters
     –   Flash applications




                                                                                                7
                                        www.particleadvertising.com
Working with Our Clients

 • Clients can engage Particle for:
     – Individual projects or promotions
     – Retainer-based ongoing program management
     – Contract , full-time or part-time talent that can function as a member of your staff




                                                                                              8
                                   www.particleadvertising.com
Contact us for brand propagation or promotions

inquiries@particleadvertising.com
612.605.4456
www.particleadvertising.com




                                                 9

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Particle Overview

  • 2. Social media has become a primary communications channel 60 million 2 www.particleadvertising.com
  • 3. Social media stats 3 www.particleadvertising.com
  • 4. What this means for your brand Word of mouth advertising can be your best brand ambassador. Create consumer loyalty, affinity & preference 4 www.particleadvertising.com
  • 5. Particle - Focused Social Media Marketing We propel brands using social media by reaching broad and narrow segments of the over 200 million online Americans 5 www.particleadvertising.com
  • 6. Strategy, Planning, Execution & Optimization • The power of social media remains largely un-tapped by brands big & small • Particle offers extensive experience across industries, thought leadership and cost-effective execution of our social media strategies – We synchronize & integrate our strategy with the rest of your marketing activity & media mix – We offer continuous improvement through testing new ideas, ROI assessment & plan optimization 6 www.particleadvertising.com
  • 7. Among the Services We Offer • We create and maintain brand & product profiles across social networking sites – Reputation management and key word reporting • We build “affinity groups” that will be receptive to your message, share your message and ultimately become brand advocates • Trend shopper program to highlight your best product and communicate it virally • We create custom content to engage your audience and cultivate the relationship – viral videos – Ad creation, buying, placement and analysis for display & content-match advertising – Blog development & maintenance – On-line newsletters – Flash applications 7 www.particleadvertising.com
  • 8. Working with Our Clients • Clients can engage Particle for: – Individual projects or promotions – Retainer-based ongoing program management – Contract , full-time or part-time talent that can function as a member of your staff 8 www.particleadvertising.com
  • 9. Contact us for brand propagation or promotions inquiries@particleadvertising.com 612.605.4456 www.particleadvertising.com 9