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Social Media Made Easy

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Practical social media strategies by Ann N. Videan, APR, vIDEAn Unlimited.com; and …

Practical social media strategies by Ann N. Videan, APR, vIDEAn Unlimited.com; and
IMC USA online tools overview by Connie Burtcheard, Agendy ADvisor : June 2010 presentation to AZ Institute of Management Consultants (IMC)

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  • The Arizona Landing Page has a new look with links to useful information! The majority of the links that give you more visibility and makes you more searchable are on the top right. The links in the middle under Current Events and IMCAZ Links relate to articles and information about the Arizona Chapter.
  • You can use the links on the right to add information, content and link to your other social sites. You can use the individual links, or the “Manage Profile” link takes you to a page with links to them all.
  • The Information & Settings section allows you to update your Bio information and Preferences. The preferences let you set when you want to be notified about what others are doing.
  • You Bio contains information about you and your contact information including your social media links. The Wall tab tracks the communications you make with others. And, others can post on your wall comments they want you to read.
  • Your Bio also allows you to share your educational achievements as well as details about yourself and the services you provide.
  • The Content & Features section lets you manage and create groups of the people you want to connect with (Favorites), create your own blogs, Add Photos, Manage your Social Media Links, Create your own web pages (up to 10 pages) and add files and links.
  • I have created a blog called Advice from an Agency ADvisor. In addition to the blog on my website, I repost my articles here.
  • In the Networks, you can setup the links to your external social media sites. These are visible and linkable on your bio.
  • The Community Section allows you to manage your messages, add connections who you want to communicate with or follow, which
  • Find the person you want to connect with. Click on the “Connect” link at the top
  • You can create a custom message inviting the person to be one of your contacts. Then click the “Send Now” button.
  • In the Networking & Careers sections you can create or update your resume here to improve your visibility and attractiveness to managers looking for consulting expertise. You can also search for opportunities that have been posted.

Transcript

  • 1. Is Social Media Making Your Head Spin?
    Step out of the vortex to create your very own brand of online cool.
    Connie Burtcheard, CMC, MBA
    Agency ADvisor
    and
    Ann N. Videan, APR
    vIDEAn Unlimited, LLC
    June 2010
  • 2. No wonder your head is spinning!
    127 million U.S. Internet users
    50%+ log onto a social network ≥once/mo.
    33% of Facebook users and 51% of Twitter users connect with brands via social media
    Consumers pay attention to brands' social efforts and give increasing weight to recommendations/ warnings from peers
    eMarketer (June 8, 2010)
    Social Media Statistics
  • 3. How People Share Web Content
  • 4. There’s method in this madness!
    "Those who still think social network users are too busy engaging with friends to notice marketers must change their viewpoint... Brand interactions are real, valuable and growing.”
    —Debra Aho Williamson, eMarketer senior analyst
    eMarketer (June 8, 2010)
    Social Media Usage
  • 5. You know you’ve got some!
    Bio, profile, company description
    Article, case study, white paper, book
    Industry tip, data
    Newsletter
    Media coverage
    Testimonial, recommendation
    Photo, audio, video
    PowerPoint, presentation
    Event, invitation
    Identify Existing Collateral
  • 6. Identify Your Goal(s)
    Stop the vortex with a strategy!
    Q1: Are my prospects using social media?
    Q2: What are my goals?
    Network to develop business
    Position as opinion leader to build awareness
    Interact and listen to understand market
    Share content to drive traffic
  • 7. Working Your Goals
  • 8. You want the business, right?
    LinkedIn
    professional community
    groups
    recommendations
    dialog
    Facebook
    more personal community
    photos
    groups, events
    dialog
    games
    Network
  • 9. Position as Opinion Leader
    This is where you gain awareness.
    Blog
    content
    dialog
    market trends/news
    Podcast
    content
    Twitter
    content
    research
  • 10. Get clued in to your market!
    Twitter
    research
    Technorati
    industry blogs
    content
    Amazon
    products
    YouTube, Vimeo
    video
    Digg, Stumbleupon, Reddit, Delicious
    content sharing
    Interact and Listen
  • 11. Share Content
    Make your content irresistible!
    YouTube, Vimeo
    video
    Digg, Stumbleupon, Reddit, Delicious
    content sharing
    Web site
    your public “face”
    E-newsletter
    email
    Flickr
    photos
    Slideshare
    Presentations/pdfs
  • 12. Move Forward
    Just follow these easy steps…
    Select one social media goal
    Choose existing collateral (or create new)
    Post your collateral in a key community(ies)
    Direct people to that collateral from other communities
    Repeat once a week (-ish)
  • 13. Contact us if the vortex starts up again.
    Visit IMCUSA.org
    Click “Find a Consultant”
    Click “Member Search”
    Fill in form with contact info:
    Connie Burtcheard, CMC, MBA
    Chief ADvisor
    Agency ADvisor
    Ann N. Videan, APR
    Business-Tribe Architect/Owner
    vIDEAn Unlimited, LLC
    Your Resources
  • 14. www.IMCUSA.org
  • 15.
  • 16.
  • 17. Maintain Your Profile
    Attach Files and Links
    Connect with others
    Create and Manage Blogs
    Link to Your Social Networks
    Create Web Pages
    Search for Opportunities
    What Can You Do on www.imcusa.org
  • 18. Your Basic Information
    Your Profile and Preferences
  • 19.
  • 20.
  • 21. Your Content Marketing
  • 22.
  • 23.
  • 24. Your Networking
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30. What Can You Do on www.imcusa.org
    • Maintain Your Profile
    • 31. Attach Files and Links
    • 32. Connect with others
    • 33. Create and Manage Blogs
    • 34. Link to Your Social Networks
    • 35. Create Web Pages
    • 36. Search for Opportunities