Social Media Made Easy
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Practical social media strategies by Ann N. Videan, APR, vIDEAn Unlimited.com; and IMC USA online tools overview by Connie Burtcheard, Agendy ADvisor : June 2010 presentation to AZ Institute of Management Consultants (IMC)
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Social Media Made Easy
- 1. Is Social Media Making Your Head Spin? Step out of the vortex to create your very own brand of online cool. Connie Burtcheard, CMC, MBA Agency ADvisor and Ann N. Videan, APR vIDEAn Unlimited, LLC June 2010
- 2. No wonder your head is spinning! 127 million U.S. Internet users 50%+ log onto a social network ≥once/mo. 33% of Facebook users and 51% of Twitter users connect with brands via social media Consumers pay attention to brands' social efforts and give increasing weight to recommendations/ warnings from peers eMarketer (June 8, 2010) Social Media Statistics
- 3. How People Share Web Content
- 4. There’s method in this madness! "Those who still think social network users are too busy engaging with friends to notice marketers must change their viewpoint... Brand interactions are real, valuable and growing.” —Debra Aho Williamson, eMarketer senior analyst eMarketer (June 8, 2010) Social Media Usage
- 5. You know you’ve got some! Bio, profile, company description Article, case study, white paper, book Industry tip, data Newsletter Media coverage Testimonial, recommendation Photo, audio, video PowerPoint, presentation Event, invitation Identify Existing Collateral
- 6. Identify Your Goal(s) Stop the vortex with a strategy! Q1: Are my prospects using social media? Q2: What are my goals? Network to develop business Position as opinion leader to build awareness Interact and listen to understand market Share content to drive traffic
- 8. You want the business, right? LinkedIn professional community groups recommendations dialog Facebook more personal community photos groups, events dialog games Network
- 9. Position as Opinion Leader This is where you gain awareness. Blog content dialog market trends/news Podcast content Twitter content research
- 10. Get clued in to your market! Twitter research Technorati industry blogs content Amazon products YouTube, Vimeo video Digg, Stumbleupon, Reddit, Delicious content sharing Interact and Listen
- 11. Share Content Make your content irresistible! YouTube, Vimeo video Digg, Stumbleupon, Reddit, Delicious content sharing Web site your public “face” E-newsletter email Flickr photos Slideshare Presentations/pdfs
- 12. Move Forward Just follow these easy steps… Select one social media goal Choose existing collateral (or create new) Post your collateral in a key community(ies) Direct people to that collateral from other communities Repeat once a week (-ish)
- 13. Contact us if the vortex starts up again. Visit IMCUSA.org Click “Find a Consultant” Click “Member Search” Fill in form with contact info: Connie Burtcheard, CMC, MBA Chief ADvisor Agency ADvisor Ann N. Videan, APR Business-Tribe Architect/Owner vIDEAn Unlimited, LLC Your Resources
- 14. www.IMCUSA.org
- 17. Maintain Your Profile Attach Files and Links Connect with others Create and Manage Blogs Link to Your Social Networks Create Web Pages Search for Opportunities What Can You Do on www.imcusa.org
- 18. Your Basic Information Your Profile and Preferences
- 24. Your Networking
- 31. Attach Files and Links
- 33. Create and Manage Blogs
- 34. Link to Your Social Networks
- 35. Create Web Pages
Editor's Notes
- The Arizona Landing Page has a new look with links to useful information! The majority of the links that give you more visibility and makes you more searchable are on the top right. The links in the middle under Current Events and IMCAZ Links relate to articles and information about the Arizona Chapter.
- You can use the links on the right to add information, content and link to your other social sites. You can use the individual links, or the “Manage Profile” link takes you to a page with links to them all.
- The Information & Settings section allows you to update your Bio information and Preferences. The preferences let you set when you want to be notified about what others are doing.
- You Bio contains information about you and your contact information including your social media links. The Wall tab tracks the communications you make with others. And, others can post on your wall comments they want you to read.
- Your Bio also allows you to share your educational achievements as well as details about yourself and the services you provide.
- The Content & Features section lets you manage and create groups of the people you want to connect with (Favorites), create your own blogs, Add Photos, Manage your Social Media Links, Create your own web pages (up to 10 pages) and add files and links.
- I have created a blog called Advice from an Agency ADvisor. In addition to the blog on my website, I repost my articles here.
- In the Networks, you can setup the links to your external social media sites. These are visible and linkable on your bio.
- The Community Section allows you to manage your messages, add connections who you want to communicate with or follow, which
- Find the person you want to connect with. Click on the “Connect” link at the top
- You can create a custom message inviting the person to be one of your contacts. Then click the “Send Now” button.
- In the Networking & Careers sections you can create or update your resume here to improve your visibility and attractiveness to managers looking for consulting expertise. You can also search for opportunities that have been posted.