Social Media Made Easy

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Practical social media strategies by Ann N. Videan, APR, vIDEAn Unlimited.com; and
IMC USA online tools overview by Connie Burtcheard, Agendy ADvisor : June 2010 presentation to AZ Institute of Management Consultants (IMC)

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Social Media Made Easy

  1. 1. Is Social Media Making Your Head Spin?<br />Step out of the vortex to create your very own brand of online cool.<br />Connie Burtcheard, CMC, MBA<br />Agency ADvisor<br /> and <br />Ann N. Videan, APR<br />vIDEAn Unlimited, LLC<br />June 2010<br />
  2. 2. No wonder your head is spinning!<br />127 million U.S. Internet users<br />50%+ log onto a social network ≥once/mo.<br />33% of Facebook users and 51% of Twitter users connect with brands via social media<br />Consumers pay attention to brands' social efforts and give increasing weight to recommendations/ warnings from peers<br />eMarketer (June 8, 2010)<br />Social Media Statistics<br />
  3. 3. How People Share Web Content<br />
  4. 4. There’s method in this madness!<br /> "Those who still think social network users are too busy engaging with friends to notice marketers must change their viewpoint... Brand interactions are real, valuable and growing.” <br />—Debra Aho Williamson, eMarketer senior analyst<br />eMarketer (June 8, 2010)<br />Social Media Usage<br />
  5. 5. You know you’ve got some!<br />Bio, profile, company description<br />Article, case study, white paper, book<br />Industry tip, data<br />Newsletter<br />Media coverage<br />Testimonial, recommendation<br />Photo, audio, video<br />PowerPoint, presentation<br />Event, invitation<br />Identify Existing Collateral<br />
  6. 6. Identify Your Goal(s)<br />Stop the vortex with a strategy!<br />Q1: Are my prospects using social media?<br />Q2: What are my goals?<br />Network to develop business<br />Position as opinion leader to build awareness<br />Interact and listen to understand market<br />Share content to drive traffic<br />
  7. 7. Working Your Goals<br />
  8. 8. You want the business, right?<br />LinkedIn <br />professional community<br />groups<br />recommendations<br />dialog<br />Facebook<br />more personal community<br />photos<br />groups, events<br />dialog<br />games<br />Network <br />
  9. 9. Position as Opinion Leader <br />This is where you gain awareness.<br />Blog<br />content<br />dialog<br />market trends/news<br />Podcast<br />content<br />Twitter<br />content<br />research<br />
  10. 10. Get clued in to your market!<br />Twitter<br />research<br />Technorati<br />industry blogs<br />content<br />Amazon<br />products<br />YouTube, Vimeo<br />video<br />Digg, Stumbleupon, Reddit, Delicious<br />content sharing <br />Interact and Listen <br />
  11. 11. Share Content <br />Make your content irresistible!<br />YouTube, Vimeo<br />video<br />Digg, Stumbleupon, Reddit, Delicious<br />content sharing<br />Web site<br />your public “face”<br />E-newsletter<br />email<br />Flickr<br />photos<br />Slideshare<br />Presentations/pdfs<br />
  12. 12. Move Forward<br />Just follow these easy steps…<br />Select one social media goal<br />Choose existing collateral (or create new)<br />Post your collateral in a key community(ies)<br />Direct people to that collateral from other communities<br />Repeat once a week (-ish)<br />
  13. 13. Contact us if the vortex starts up again.<br />Visit IMCUSA.org<br />Click “Find a Consultant”<br />Click “Member Search”<br />Fill in form with contact info:<br />Connie Burtcheard, CMC, MBA<br />Chief ADvisor<br />Agency ADvisor<br />Ann N. Videan, APR<br />Business-Tribe Architect/Owner<br />vIDEAn Unlimited, LLC<br />Your Resources<br />
  14. 14. www.IMCUSA.org<br />
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  17. 17. Maintain Your Profile<br />Attach Files and Links<br />Connect with others<br />Create and Manage Blogs<br />Link to Your Social Networks<br />Create Web Pages<br />Search for Opportunities<br />What Can You Do on www.imcusa.org<br />
  18. 18. Your Basic Information<br />Your Profile and Preferences<br />
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  21. 21. Your Content Marketing<br />
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  23. 23.
  24. 24. Your Networking<br />
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  30. 30. What Can You Do on www.imcusa.org<br /><ul><li>Maintain Your Profile
  31. 31. Attach Files and Links
  32. 32. Connect with others
  33. 33. Create and Manage Blogs
  34. 34. Link to Your Social Networks
  35. 35. Create Web Pages
  36. 36. Search for Opportunities</li></li></ul><li>

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