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5 Guaranteed Methods to Increase Your Software Business’ Revenue Presented by: Casey S. Potenzone VP, Sales - Avangate Presented by: Asheesh Barman EVP - Acutrack
Today’s topics ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],About Avangate We sell software online. We've been doing it for the last 17 years.
About Acutrack  – www.acutrack.com Acutrack helps software developers identify the best and the highest quality publishing solutions for their software titles and then produces and distributes their titles worldwide in a cost effective, timely and environmentally friendly way. Whether it’s a single on-demand, dynamic and built-to-order software product or thousands of retail products be shipped to distributors, retailers or end users, Acutrack offers custom and scalable solutions that meet the software publisher’s current as well as future needs. Acutrack enjoys a leadership position in the software manufacturing and fulfillment industry by combining state-of-the-art technology with the talents of experienced professionals whose priorities are quality, customer service and innovation.
Classic revenue sources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The alternative… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The alternative… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The alternative… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Let’s recap the alternatives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Real Challenge ,[object Object],[object Object],[object Object]
Affiliates Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object]
Affiliates Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object]
Affiliates Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object]
Online Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Online Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Online Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Online Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Online Marketing ,[object Object]
Sales Globalization ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sales Globalization ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sales Globalization ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Lead Management ,[object Object],[object Object],[object Object],[object Object],[object Object]
Lead Management ,[object Object],[object Object],[object Object],[object Object],[object Object]
Lead Management ,[object Object],[object Object],[object Object],[object Object],[object Object]
Physical Media and Distribution ,[object Object],[object Object]
Sell additional services with your product   February 26, 2009 Asheesh Barman Executive Vice President Acutrack, Inc. Phone : 888-234-3472 Email : asheesh@acutrack.com www.acutrack.com
Product Personalization For Better Up Sell Potential Backup Discs (Value Package – On Demand) Custom Branded (Archival Package – On Demand) Retail Production & Worldwide Fulfillment Introduction
Backup Discs – Value Package Simple, "no brainer" new revenue stream End user benefits from having a physical copy of the product he downloads Make it  an opt-out service for added convenience and an up sell Acutrack  downloads software, produces disc and ships product worldwide within 48-72 hours or less Full color smudge-proof disc printing that protects & propagates publisher’s brand No up-front costs or additional work required
Custom Branded – Archival Package  A step up – offer a more retail archival  package with ZERO inventory End-user gets same benefits as  simple backup disc plus more like easy shelf storage and additional components Publisher benefits form better branding, more components and higher revenue  Identical process for easy implementation – i.e. Acutrack downloads, produces and ships product Package allows for e-tracking via USPS No up-front costs or additional work required
Product Personalization  Custom brand not just with your logo; add activation code and even end user's name, address, etc. Ship trial versions of all your software products on your backup discs Enhance the disc's value with "special edition" features not available anywhere else Offer exclusive promotions and discounts to backup disc customers On the packaging, change QSG, rebate info and other operating instructions  as often as needed Customize and generate more sales!
Retail Production & Worldwide Fulfillment  Expertise in Software Retail Packaging & Fulfillment In-depth knowledge in retail distribution channel such as Navarre, Wal-Mart, Costco, Fry’s etc. Any type of box from simple to most complex boxes with metallic foils and embossing Environmental compliance expertise with retail channels  Quality management system controlled Bill of Material assembly to ensure proper product build - EVERYTIME! Worldwide fulfillment expertise – customs handling & door to door service
Conclusion ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],Conclusion We sell software online. We've been doing it for the last 17 years.
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],We sell software online. We've been doing it for the last 17 years.

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5 Methods Increase Software Revenue

  • 1. 5 Guaranteed Methods to Increase Your Software Business’ Revenue Presented by: Casey S. Potenzone VP, Sales - Avangate Presented by: Asheesh Barman EVP - Acutrack
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  • 4. About Acutrack – www.acutrack.com Acutrack helps software developers identify the best and the highest quality publishing solutions for their software titles and then produces and distributes their titles worldwide in a cost effective, timely and environmentally friendly way. Whether it’s a single on-demand, dynamic and built-to-order software product or thousands of retail products be shipped to distributors, retailers or end users, Acutrack offers custom and scalable solutions that meet the software publisher’s current as well as future needs. Acutrack enjoys a leadership position in the software manufacturing and fulfillment industry by combining state-of-the-art technology with the talents of experienced professionals whose priorities are quality, customer service and innovation.
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  • 26. Sell additional services with your product February 26, 2009 Asheesh Barman Executive Vice President Acutrack, Inc. Phone : 888-234-3472 Email : asheesh@acutrack.com www.acutrack.com
  • 27. Product Personalization For Better Up Sell Potential Backup Discs (Value Package – On Demand) Custom Branded (Archival Package – On Demand) Retail Production & Worldwide Fulfillment Introduction
  • 28. Backup Discs – Value Package Simple, "no brainer" new revenue stream End user benefits from having a physical copy of the product he downloads Make it an opt-out service for added convenience and an up sell Acutrack downloads software, produces disc and ships product worldwide within 48-72 hours or less Full color smudge-proof disc printing that protects & propagates publisher’s brand No up-front costs or additional work required
  • 29. Custom Branded – Archival Package A step up – offer a more retail archival package with ZERO inventory End-user gets same benefits as simple backup disc plus more like easy shelf storage and additional components Publisher benefits form better branding, more components and higher revenue Identical process for easy implementation – i.e. Acutrack downloads, produces and ships product Package allows for e-tracking via USPS No up-front costs or additional work required
  • 30. Product Personalization Custom brand not just with your logo; add activation code and even end user's name, address, etc. Ship trial versions of all your software products on your backup discs Enhance the disc's value with "special edition" features not available anywhere else Offer exclusive promotions and discounts to backup disc customers On the packaging, change QSG, rebate info and other operating instructions as often as needed Customize and generate more sales!
  • 31. Retail Production & Worldwide Fulfillment Expertise in Software Retail Packaging & Fulfillment In-depth knowledge in retail distribution channel such as Navarre, Wal-Mart, Costco, Fry’s etc. Any type of box from simple to most complex boxes with metallic foils and embossing Environmental compliance expertise with retail channels Quality management system controlled Bill of Material assembly to ensure proper product build - EVERYTIME! Worldwide fulfillment expertise – customs handling & door to door service
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