ExactTarget's B2B Inspiration Tour: Precor Customer Story

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This presentation was a prelude to our #ET13 presentation, so I thought it might be helpful. @automatemkt

Technology Business

@automatemkt
Agile & Aware Marketing
Jeremy Mason, Marketing Operations
Precor Incorporated

@automatemkt
Contents
• Me
• Start with Program Integration
• Segmentation for Best Results
• Premium Content + Progressive Disclosure
• Nurturing + Content Marketing = Sustainable Funnel

@automatemkt
Me
• 13 Years (7 Cloud) CRM + Marketing Automation
• Two-Time Pardot Customer
• ROI Obsessed
• @automatemkt

@automatemkt
Start with Integration (Sample Ecosystem)

@automatemkt
Segmentation for Best Results
• Short Forms + Automation
• Behavioral Triggers for Engagement Level
• Email Lists from Score-Based Rating
• Rep Reaction and Age
46% SQL/Wins
•Area Code = California
•Active this week
•Score > 50
•Prefers Customer Evidence
•Visited Strength Microsite

@automatemkt
Premium Content + Progressive Disclosure
• Write Big, Non-Branded and Relevant
• Lead-in with Small Pieces
• Social Links to Blog
• SlideShare
• SEM
• Infographics
• Follow-Up with Progressive Drip
• Webinar
• WhitePaper PDF
• Product Line Video
• Demo Offer

@automatemkt
Nurturing + Content = Sustainable Funnel*
Asset
Alignment
Web Slides Social Blog Video Webinar
Inquiry
MQL
SAL
SQL
Customer
Nurturing
*Please do not reuse this slide without express permission.

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Everything You Need To Know About ChatGPT

Everything You Need To Know About ChatGPT

Product Design Trends in 2024 | Teenage Engineerings

Product Design Trends in 2024 | Teenage Engineerings

Product Design Trends in 2024 | Teenage Engineerings

How Race, Age and Gender Shape Attitudes Towards Mental Health

How Race, Age and Gender Shape Attitudes Towards Mental Health

How Race, Age and Gender Shape Attitudes Towards Mental Health

AI Trends in Creative Operations 2024 by Artwork Flow.pdf

AI Trends in Creative Operations 2024 by Artwork Flow.pdf

AI Trends in Creative Operations 2024 by Artwork Flow.pdf

Skeleton Culture Code

Skeleton Culture Code

Skeleton Culture Code

PEPSICO Presentation to CAGNY Conference Feb 2024

PEPSICO Presentation to CAGNY Conference Feb 2024

PEPSICO Presentation to CAGNY Conference Feb 2024

Content Methodology: A Best Practices Report (Webinar)

Content Methodology: A Best Practices Report (Webinar)

Content Methodology: A Best Practices Report (Webinar)

How to Prepare For a Successful Job Search for 2024

How to Prepare For a Successful Job Search for 2024

How to Prepare For a Successful Job Search for 2024

Social Media Marketing Trends 2024 // The Global Indie Insights

Social Media Marketing Trends 2024 // The Global Indie Insights

Social Media Marketing Trends 2024 // The Global Indie Insights

Trends In Paid Search: Navigating The Digital Landscape In 2024

Trends In Paid Search: Navigating The Digital Landscape In 2024

Trends In Paid Search: Navigating The Digital Landscape In 2024

5 Public speaking tips from TED - Visualized summary

5 Public speaking tips from TED - Visualized summary

5 Public speaking tips from TED - Visualized summary

ChatGPT and the Future of Work - Clark Boyd

ChatGPT and the Future of Work - Clark Boyd

ChatGPT and the Future of Work - Clark Boyd

Getting into the tech field. what next

Getting into the tech field. what next

Getting into the tech field. what next

Google's Just Not That Into You: Understanding Core Updates & Search Intent

Google's Just Not That Into You: Understanding Core Updates & Search Intent

Google's Just Not That Into You: Understanding Core Updates & Search Intent

How to have difficult conversations

How to have difficult conversations

How to have difficult conversations

Introduction to Data Science

Introduction to Data Science

Introduction to Data Science

Time Management & Productivity - Best Practices

Time Management & Productivity - Best Practices

Time Management & Productivity - Best Practices

The six step guide to practical project management

The six step guide to practical project management

The six step guide to practical project management

Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...

Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...

Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...

ExactTarget's B2B Inspiration Tour: Precor Customer Story

1. @automatemkt Agile & Aware Marketing Jeremy Mason, Marketing Operations Precor Incorporated

2. @automatemkt Contents • Me • Start with Program Integration • Segmentation for Best Results • Premium Content + Progressive Disclosure • Nurturing + Content Marketing = Sustainable Funnel

3. @automatemkt Me • 13 Years (7 Cloud) CRM + Marketing Automation • Two-Time Pardot Customer • ROI Obsessed • @automatemkt

4. @automatemkt Start with Integration (Sample Ecosystem)

5. @automatemkt Segmentation for Best Results • Short Forms + Automation • Behavioral Triggers for Engagement Level • Email Lists from Score-Based Rating • Rep Reaction and Age 46% SQL/Wins •Area Code = California •Active this week •Score > 50 •Prefers Customer Evidence •Visited Strength Microsite

6. @automatemkt Premium Content + Progressive Disclosure • Write Big, Non-Branded and Relevant • Lead-in with Small Pieces • Social Links to Blog • SlideShare • SEM • Infographics • Follow-Up with Progressive Drip • Webinar • WhitePaper PDF • Product Line Video • Demo Offer

7. @automatemkt Nurturing + Content = Sustainable Funnel* Asset Alignment Web Slides Social Blog Video Webinar Inquiry MQL SAL SQL Customer Nurturing *Please do not reuse this slide without express permission.