Blogging as a New Internet Marketing and Communication Tool

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I have known a few people who have taken up interest in blogging, using platforms like Blogspot, Wordpress and Tumblr. I even have two mates who have incorporated blogs in their portfolio websites. I have browsed through countless blogs, and I can’t help but be impressed as I read their contents and amazed at the ways the owners express their thoughts and ideas while infusing intellect and creativity in their words. How does blogging help spur communication, encourage interaction and improve marketing?

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Blogging as a New Internet Marketing and Communication Tool

  1. 1. Blogging as a New Internet Marketing and Communication Tool I have known a few people who have taken up interest in blogging, using platforms like Blogspot, Wordpress and Tumblr. I even have two mates who have incorporated blogs in their portfolio websites. I have browsed through countless blogs, and I can’t help but be impressed as I read their contents and amazed at the ways the owners express their thoughts and ideas while infusing intellect and creativity in their words. How does blogging help spur communication, encourage interaction and improve marketing? www.smoothcorporate.com.au Web Design Sydney | SEO Marketing Sydney Software Development Sydney
  2. 2. How Did Blogging Came To Exist?It started out in late 90’s as a single-sentence commentary for visitors and readers tocomment on an existing webpage. This had later evolved into various pages of opinions andother personal takes on many different topics, just about anything and everything. Later on,many blogs emerged as the personal mouthpiece or page for its owners who wish to blogabout topics no matter how meaningless they may appear to be. This is a reason why theInternet is filled with so much clutter. You will have to pick a needle from the haystack. www.smoothcorporate.com.au Web Design Sydney | SEO Marketing Sydney Software Development Sydney
  3. 3. Blogging as a Communication ToolIn many ways bloggers have utilized their blogs as their medium for communication. Manybloggers find it easy and convenient in their part to communicate with their readers throughblogging. In fact, my boss at work set up a Tumblr and posted news and updates about ourChristmas party last year. No hassles for her as she didn’t have to attach notes on the bulletinboard or message people on Skype. It only took Tumblr for her to discuss about the details ofour party. www.smoothcorporate.com.au Web Design Sydney | SEO Marketing Sydney Software Development Sydney
  4. 4. I have come across blogs by a single father, a traveller, a hands-on mom, an ex-seminarystudent, a teacher, a music fan and a ballet student. Bloggers are of different personalitieswho have something, whether a new idea or experience to share about. Bloggers introduceblogs as a new medium for communication, giving telephones, mobile phones, pagers,telegrams and snail mail their rest. www.smoothcorporate.com.au Web Design Sydney | SEO Marketing Sydney Software Development Sydney
  5. 5. Blogging as a Marketing ToolIn SEO Sydney, blogging is one of the techniques to improve the marketing of your website.Owners of many small and medium business websites maintain blogs in the move to improvethe rankings of their sites on Google. As Google now puts more emphasis on original contentand eschews duplicate ones, owners would have to update their blogs, adding new and freshblog contents. Blogging provides owners an opportunity to write for their business andgrooms them up as owner-bloggers or owner-writers. www.smoothcorporate.com.au Web Design Sydney | SEO Marketing Sydney Software Development Sydney
  6. 6. Blogging is very overlooked in advertising. Little did website owners know how it can helpbeef up sales. Customers and clients would love to peek on products and services or get apreview on upcoming launches. On what venue can owners pique the interests of theirtargeted audiences or generate general interest in their brand? Nowhere else but blogs.Do take some time out and browse the website for various websites and check out if theyhave blogs. There are pest control firms, plumbers, electricians and even physiotherapiststhat maintain blogs whether for educational or SEO Sydney purposes. www.smoothcorporate.com.au Web Design Sydney | SEO Marketing Sydney Software Development Sydney

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