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I have known a few people who have taken up interest in blogging, using platforms like Blogspot, Wordpress and Tumblr. I even have two mates who have incorporated blogs in their portfolio websites. I have browsed through countless blogs, and I can’t help but be impressed as I read their contents and amazed at the ways the owners express their thoughts and ideas while infusing intellect and creativity in their words. How does blogging help spur communication, encourage interaction and improve marketing?