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Tech Company Digital Marketing Budget Allocations by Augustine Fou

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Dr. Augustine Fou - Independent Ad Fraud Researcher
Dr. Augustine Fou - Independent Ad Fraud Researcher

budget allocation to digital and within the digital channel.

Business
1 of 1
Tech Marketing Digital Budget 30% in digital 10% in traditional 7% direct marketing 20% in events marketing 34% in PR, collateral etc Relatively evenly spread across many types of digital tactics Source: IDC’s 2012 Tech Marketing Benchmarks Study Digital budget allocation Traditional vs digital budgets Digital marketing allocations B2b marketing allocations February 1, 2013 1

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  • 1. Tech Marketing Digital Budget 30% in digital 10% in traditional 7% direct marketing 20% in events marketing 34% in PR, collateral etc Relatively evenly spread across many types of digital tactics Source: IDC’s 2012 Tech Marketing Benchmarks Study Digital budget allocation Traditional vs digital budgets Digital marketing allocations B2b marketing allocations February 1, 2013 1