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Why You Need Better Tours - Condensed Version
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Why You Need Better Tours - Condensed Version

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Due to several requests - we have released a "condensed version" of Why You Need Better Tours. Thanks for all your support! …

Due to several requests - we have released a "condensed version" of Why You Need Better Tours. Thanks for all your support!

Storytelling is the heart and soul of a great tour narrative. An effective guided tour has more than a beginning, a middle and an end; it has a point.

Learn more about how AudioConexus is changing the way travelers experience sightseeing on buses, boats, trolleys, trains and trams.

We call our solution TriggerPOINT – a GPS enabled, portable, carry on, carry off multilingual tour entertainment system that completely automates location based sightseeing experiences in multiple languages simultaneously. What this means is – everyone gets the same tour at the same time in their own language – high-quality, fun and entertaining sightseeing experiences every time your tours depart. Great stories are supported by professional narrators, character actors, music and sound effects to complete a cinematic audio tour experience.

Published in: Entertainment & Humor, Travel

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  • 1. WHY YOU NEED@audioconexus Condensed Version
  • 2. PUT ME OUT OF MY MISERY TOUREMPTYSEATS RIGHT NOW, SOMEONE OUT THERE IS ON A REALLY BORING TOUR HOPEFULLY IT’S NOT YOURS
  • 3. YOUR TOUR SHOULD BEFUNENTERTAININGEDUCATIONALINSPIRINGDON’T BORE PEOPLEFLOORPEOPLE
  • 4. Guided tours that preoccupy themselves withdescribing what’s on the right, what’s on theleft — are simply announcing a route map.
  • 5. What chance is therethat every guide youhire is like AnthonyQuinn?Or that your averagetours are going toshare averagestories?Why are travelersgoing to choose you?
  • 6. Theworst sinis to beboring
  • 7. So what makes a tour great?
  • 8. An effective guided tour has more than a beginning,a middle and an end; it has a point.
  • 9. Like a good story well spun, a greattour narrative forges an imaginativeconnection between teller and told.
  • 10. A great tour, with a great story as itscore and context, is infused with itsown particular magic and energizedby its own unique electricity. Deciding the story to tell is only half the story
  • 11. A great tour, with a great story as itscore and context, is infused with itsown particular magic and energizedby its own unique electricity. Deciding Bringing the story that story to tell is to life is only half the other the story half of the battle
  • 12. a great tour narrative uses every tool of storytelling at its imaginative disposal
  • 13. not only to engage the attention and sustain the interest of its audience
  • 14. but to immerse them within an enhancedexperience whose whole is demonstrably greater than the sum of its part
  • 15. memorable.
  • 16. If you’re boring or your tours suckPEOPLE WILL TALK
  • 17. If you’re boring or your tours suckPEOPLE WILL TALK and
  • 18. YOU CAN’TIGNORESOCIAL MEDIA
  • 19. *Reviews by real people found on the Web. Names withheld.The guide was very cynical and said demeaning things about guests.
  • 20. The most boringThe guide was very tour ever! cynical and said demeaning things about guests.
  • 21. Seth Godin knows how to make a successful business tick“How can you squander even one more day nottaking advantage of the greatest shifts of ourgeneration? How dare you settle for less whenthe world has made it so easy for you to beremarkable?” – Seth Godin, Seth’s Blog
  • 22. So we decided to put together
  • 23. Your tour is "good enough"Either you deliver Wow or yourewasting time and money.Your tour sounds like a historylectureA traveler said it best: "a guide needs to bea good storyteller. A pure recitation of factsis mind-numbingly boring."You dont follow a scriptLack of consistency is why businesses fail orfail to grow.
  • 24. Youre not getting muchfeedback or any commentsIf people arent talking about your tours itsbecause they didnt have anything to talk about.You asked staff members towrite your storiesWe’ve seen a lot of bad tours. Using professionalwriters means you’ll go from good to great.Youre talking about thingspeople dont care aboutIf youre talking about things people dont careabout - dont expect them to care about yourtour.
  • 25. Youre using the commentaryfrom 10 years agoYour commentary is outdated. It more than likelyfeels stale and old - not only for you - but for yourpassengers.Your marketing builds yourbusiness (and will save you)Focus on creating an exceptional customerexperience first. Then worry about the marketing.Anyone can provide a great tourGreat guides have the knack. The mojo. Themagic. Invest in storytellers.
  • 26. You dont know your audienceFocus on attracting audience(s) that share your worldview. And then write commentary that will engage and entertain your audience. The bottom line is your stories matter. And they matter to your audience.
  • 27. PROVIDING ENGAGING, ENTERTAINING TOURSIS NOT A MYSTICAL ART
  • 28. Storytelling is the heart and soul of a great tour narrative
  • 29. MAKE A POINTBE CONSISTENT TELL STORIESINSPIRE PEOPLE
  • 30. Thanks!@audioconexus
  • 31. CREDITS WEBSITES FLICKR.COM WIKIMEDIA.COM ISTOCKPHOTO.COMPHOTOS YOUTUBE.COMFlickr/Sightseeing/Thomas van de Weerd THANKSFlickr/Pout/Dan Foy A Special Thanks to Blair Shakell forFlickr/Packard tourist sightseeing car/Commons writing The Importance of Storytelling.Flickr/New York Bus/Commons He’s not only one of our writers, he’s anFlickr/flickr contacts/Hobvias Sudoneighm amazing guy.Flickr/Our Guide 3/Son of Groucho And to @JESSEDEE for evangelizingWikimedia/CarrisTur – Tourists/Pedro Simões about what it takes to make a greatQuote from The Experience Economy - Pine and Gilmore presentation.Flickr/DSC_0252/Joshua GandersonFlickr/Larry Lessig makes a point/Robert ScobleFlickr/Catatonic Delirium/joaquinuyFlickr/El Grito Del Fantasma/Javier PrazakFlickr/40+37 Magic 8 Ball/BarkFlickr/View on Black/John Steven FernandezFlickr/Seth.Godin.MBA/Aaron TangFlickr/Rain Man’s Rainbow/Steve JurvetsonFlickr/Conjuration Original/Dhilung Kirat