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Transmedia Learning


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Transmedia Learning is a concept I’ve been developing for a while now - in short, the term means ‘the use of story across multiple platforms for the purposes of Learning’.

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Transmedia Learning

  1. 1. Transmedia<br /> Learning<br />Stacey Edmonds<br />
  2. 2. Story<br /><br />
  3. 3. "Stories are the creative conversion of life itself into a more powerful, clearer, more meaningful experience.”<br />Robert McKee<br />
  4. 4. Farewell to ER – Fan Tribute<br />The power of story to invoke action, participation and in this case skill, time and dedication to make a fan tribute to ER<br /><br />
  5. 5. Fan Comments<br />Spaceyume<br />“When it comes to an unbelievably amazing character like John Carter and a phenomenal show as ER, there always is so much to talk about... <br />I used to think TV was just for fun...Definatly been a life-changing experience...”<br />Nfurtado23<br />"I loved the ER Tribute, I just watch it everyday. Dr.Carter inspires me, I think he's the perfect example of who I wanna be”<br />
  6. 6. Transmedia Storytelling<br />STORY<br />
  7. 7. Why so Serious?<br />Over 10 million participants +<br />75 countries <br />= highly effective and engaging entertainment/marketing campaign. <br /><br />
  8. 8. “Story gives meaning and importance to learning's which could otherwise be perceived as dry, uninteresting facts”<br />Kathleen Carroll<br />
  9. 9. “Anyone who tries to make a distinction between education and entertainment doesn't know the first thing about either.”<br />Marshall McLuhan<br />McLuhan's work is considered a cornerstones ofMedia Theory<br />
  10. 10. Transmedia Learning<br />STORY<br />
  11. 11. Game<br />
  12. 12. Augmented Reality<br />Business Opportunities Recognition by Gary P Hayes<br /><br />
  13. 13. Alternate Reality Games<br />“Play it before you live it"<br />People invited from all walks of life to contribute collective imagination to confront a real-world issue – the threat oil poses to our economy, climate and quality of life.<br />“Best of all, it was compellingly fun...”<br />
  14. 14. In short<br />
  15. 15. Transmedia<br /> Learning<br />Stacey Edmonds<br />