1. Remick Associates
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2. Remick Associates
Evolution recap.
• Founded as an Architectural practice by an architect
• Captured market place by signature design and personality (personal
relations with new clients and old friends)
• Established construction wing to build firm’s projects
architecture construction
What conditions hold true for each of the two parts in the organizations?
What are their respectful inherit characteristics?
What changes need to take place in each to adapt and maintain profitability?
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3. architecture construction
 Design / Build custom residential projects to
repeat clients.
 Insufficient inflow of work
 New Referral projects to Design and /or Build.
 Insufficient inflow of work
 Ongoing service to repeat clients.
 Insufficient inflow of work
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4. Remick Associates
Strategic split within Remick Associates / reconfiguration
Remick Associates Architecture
architecture
XYZ Construction Group
construction
Separated from Remick Architecture and presented as an independent
entity XYZ is able to tap designs by other design organizations.
Remick can maintain Design Build approach in either direction
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5. Vision for the future ?
Strategic split within Remick Associates / action of necessity
Remick Associates Architecture
architecture
XYZ Construction Group
Cabinet shop
construction Maintenance Co.
All parts are semi-independent entities, promoted and managed
independently, fluctuating based on independent profitability?
All parts are size-balanced for a Design/ Build model led by Architecture
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6. Remick Associates
Architecture
New work sources:
Previous and current clients active targeted marketing
• Contact clients to be fresh on their mind, and available to do their work
 Direct contact - mail postcard / email news letter, happy holiday etc.
• Contact neighbors of previous projects / showcase current work / keep fresh on their mind
Expand on the type of work and services provided by Remick Associates (going beyond SFR..?)
• Small commercial work; Commercial rehab. / storefront / small industrial rehab
• Small malty-family / mixed use / live work / change of use
Explore options for strategic partnerships with other architects/ designers
Develop new contacts with Realtors / Brokers, RE developers, and Investors
Explore opportunities for new work in industries catering to ‘life of leisure’, affluence;
• Travel and hospitality- B&Bs, hotels, etc..
• Food and wine- Restaurants, wineries, … (great places to advertise during construction)
• Sport clubs and associations (golf, sailing, flying, racing) 6

7. XYZ Construction Group
New work sources:
Previous and current client active targeted marketing
• Launching of a subsidiary Builders Group / NOTICE
• Industry news with content relevant to client / …go green, heat cool systems, winterization
• Contact neighbors of previous projects / showcase current work / keep fresh on their mind
• Remodeling specials via a new Cabinetry Shop Products
• Property Maintenance Program
Expand on the type of work and services provided by Remick Associates (going beyond
SFR..?)
• Small commercial work; Commercial rehab. / storefront / small industrial rehab
• Small malty-family / mixed use / live work / change of use
Explore opportunities for strategic partnerships with other architects and designers
Develop new contacts with Realtors / Brokers, RE developers, business owners, and Investors
Explore opportunities by approaching (by targeted mail) owners of work in design approval
stages (planning and Building departments in selected locations)
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8. Remick Associates
Architecture and XYZ Construction Group
Developing new work sources:
Other ways to create opportunities for Remick Associates introduction and prospecting
for architecture and construction work;
• Self initiated and designed Introduction events (possible joint event with an industry partner, or partners)
• Regional event / presentation (possible joint event with an industry partner, or partners)
• Signage placement on ‘for sale ‘properties joint advertising effort with realtors.
• Strategic placement of other advertisement material (brochures, postcards, featured
projects) realtor offices etc,
• Network, network, network
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9. Adding value to Remick Associates in
other ways
Bringing greater efficiency to business operations
 Review of business model and adopted strategy / Business planning
any big strategic moves in the near future?
 Production / Operations Management (Architecture / Construction / cooperation of the two?)
 Financial management issues and opportunities
 Marketing and business development
 Human resources management
 Other ways to increase the value of Remick Associates as a business…?
 Ownership transition / exit strategy
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10. Marketing and business development
Current targets
For SFR New Construction Small Commercial projects / JV;
SFR Remodeling Winery
Property Maintenance Hospitality
Restaurants
Owners in Planning and plan check
Sonoma Valley wineries
Town of Tiburon Napa Valley wineries
Mill Valley / Sausalito Russian River / Alexander Valley
Town of Los Altos Hills
Town of Los Gatos Individual businesses -Targets of
Mountain View / Woodside / Atherton interest
Menlo Park Business brokers and realtors
Hillsborough
Property / land owners of interest
Other architects and designers
Other architects and designers
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11. Marketing and business development
Current targets
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12. Other opportunities out there
Real Estate Development
MARKETING targets,
PROJECT TYPES
Private land owners
Land owning enterprises
SFR New Construction Real Estate Brokers
Spec / Joint Venture Parties to Property Sales
Real Estate transactions
SFR Remodeling Flips Other RE Developers
Development
Other JV Projects …
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