1. Partnering with Suppliers & Contract Fillers for
Successful Product Development

2. About the speaker
Ginger King, MBA, is an award-winning beauty executive
with over 17 years of experience in the cosmetic industry.
Her expertise ranges from formulation, product
development, contract manufacturing, marketing and
sales of cosmetic technologies to fortune 500 R&D
centers, marketers, perfumers and dermatologists. She is
passionate about bringing the best products to the
market and will show you HOW.

3. It starts with the marketer!
The Seven Questions For the Marketers:
Who? What? Why? Where?
How Much? Global? Packaging?

4. Who are you? What do you do?

5. Where are you selling the products?
How much are you selling it for?

6. Why are you developing products?

7. How global are you?
Begin with an end in mind!

8. What is your intended package?

9.  Have a Unique Selling Preposition.
 Know your No-No or Yes-Yes ingredient list.
 Define your selling continents.
 Know your intended retail cost.
 Different situation calls for different strategies.
 Have several distribution channel strategy.
 Communicate your packaging requirements.

10. Working With Your Suppliers
The Five Questions On Working With
Suppliers:
Competency? Compliance?
Test Support? Lab Support?
Claims/Clinicals?

11. What is the CORE competency?

12. Compliant to your needs?

13. Any instrumental test support?
Any application lab support?

14. Use of claims, photos or trade-mark?

15.  Ask what is their competency.
 Ask for ingredient breakdown/compliance.
 Ask for additional tests if needed.
 Ask for lab prototype or custom project.
 Ask to use clinical data/photo or trade name.

16. Working with Your
Contract Manufacturers
The Five Questions On Working With
Contract Manufactuers:
Certification? Formula Ownership?
Manufacturing Equipment? Can they fill?
Testing Support?

17. What certifications do they have?
How to own the formula?

18. What manufacturing equipment do they have?
Can they fill the products?

19. What tests do they conduct?

20.  Ask for the certification.
 Ask if you can own the formula.
 Ask if they have the equipment for your product.
 Ask if they can fill your package.
 Ask for what types of tests they conduct.

21. The product development process
Product development is like giving a birth.
Please allow at least 9 months.
Take your own risk for pre-mature birth.

22. The nine months:

23. Successful
Product Development
 Product development is NOT like cooking.
 Takes 17 questions and 9 months of labor.
 Begin with an end in mind, never TBD!
 Open and frequent communications.
 Have responsive partners and BE NICE!

24. Questions? Comments?
Ginger King, MBA
Email: Asianginger@yahoo.com