1. PROJECT REPORT ON “ STUDY OF RETAILERS PREFERENCE TOWARDS ITC CANDYMAN AND CANDICO CANDIES”

8. DATA ANALYSIS AND INTERPRETATION

9. SALE OF THE CANDIES

10. BRAND PREFERENCE

11. OVERALL PURCHASE OF SUB- BRANDS OF CANDIES

12. PREFERENCE OF SUB-BRANDS OF CANDICO CANDIES PREFERENCE OF SUB-BRANDS OF ITC CANDYMAN CANDIES 5 NATKHAT MANGO 4 FRUITEE FUN 3 MINT-O-FRESH 2 COFFITINO 1 ECLAIRS RANKS SUB- BRANDS 5 GREEN MANGO 4 MINT CANDY 2 FRUITS CANDY 3 COFFI TOFFI 1 ECLAIRS RANKS SUB- BRANDS

13. INFLUENCING FACTORS DURING PURCHASE ITC CANDYMAN CANDIES CANDICO CANDIES 5 QUANTITY 10 SHAPE 9 COLOR 5 IMAGE 4 BRAND 8 FORM 3 PACKAGING 2 QUALITY 7 PRICE 1 FLAVOR/TASTE RANK FACTORS 6 QUANTITY 10 SHAPE 7 COLOR 4 IMAGE 3 BRAND 8 FORM 9 PACKAGING 2 QUALITY 5 PRICE 1 FLAVOR/TASTE RANK FACTORS

14. FACTORS GIVING MOST SATISFACTION TO RETAILERS ITC CANDYMAN CANDIES CANDICO CANDIES 9 QUANTITY 8 SHAPE 7 COLOR 10 IMAGE 2 BRAND 6 FORM 4 PACKAGING 2 QUALITY 5 PRICE 1 FLAVOR/TASTE RANK FACTORS 6 QUANTITY 4 SHAPE 6 COLOR 3 IMAGE 5 BRAND 8 FORM 10 PACKAGING 2 QUALITY 8 PRICE 1 FLAVOR/TASTE RANK FACTORS

15. FORM PREFERENCE

16. PACK OF CANDIES PREFERED

17. PROMOTIONAL OFFERS

18. FACTORS AFFECTING PURCHASE

19. MEDIA OF ADVERTISEMENT

20. FREQUENCY OF CONSUMPTION

21. REACTION OF RETAILERS IF NEW BRAND IS INTRODUCED

24. THANKS