GP20 Licensing Pavillion 2012 Coexhibitor Kit

1 The BIG Idea 11 Client Engagement 2 Location & Stand Design 12 Testimonials 3 Pavillion Location 13 Management 4 Pavillion Layout 14 Exhibitor Packages 6Our Promotional network 16 Return On Investment Generic Pharma 2.0 Licensing Pavilion Co-Exhibitor Kit @CPhI Madrid 2012

the BIG The First Sector Focused Pavilion Attract more partnerships and networking opportunities by working collaboratively Over 28,000 attendees at the 2011 show in Frankfurt Before, during & after proactive marketing and promotion IDEA Increased R.O.I compared to exhibiting as a single organizationGeneric Pharma 2.0 Licensing Pavilion Co-Exhibitor Kit @CPhI Madrid 2012 1

Feria de Madrid, Spain (The Best World Wide Location) Location & 150 sq. meters located in the FINISHED DOSE HALL STAND 2 private meeting rooms available Design 8 meeting areas 2 bar areas 2 bar areas On Stand SERVICES Snacks, Refreshments & Water Mobile phone charging station Stand ‘Hosts’ dedicated to client comfort2 Generic Pharma 2.0 Licensing Pavilion Co-Exhibitor Kit @CPhI Madrid 2012

Finished Dosage Zone HALL 7 Licensing Pavillion

Networking Station 6 Networking Station 8 Networking Station 1 Networking Station 3 Networking Station 2 Networking Station 4 Networking Station 5 Networking Station 7 with Plasma Screen with Plasma Screen Lightbox Lightbox Lightbox Private Meeting Room Worktop Storeroom/Kitchen & Cloakroom10000 Worktop Private Meeting Room Lightbox Lightbox Lightbox Networking Station 15 Networking Station 13 Networking Station 12 Networking Station 10 with Plasma Screen with Plasma Screen Networking Station 16 Networking Station 14 Networking Station 11 Networking Station 9

Our PROMOTIONAL Network before.during.after6 Generic Pharma 2.0 Licensing Pavilion Co-Exhibitor Kit @CPhI Madrid 2012

Our PROMOTIONAL Network • New Pharma Magazine before. • Advertisement with company profile & management interview • Distributed to over 10,000 industry leaders • Readership by title: CEO/President, Director Business Development, Director International Business Development, Purchasing Director, V.P (non B.D) MULTI-IN WIN 201TER DUSTRY of social rketing: mo ving at the speed 1/20 cont Winter 2011 /2012 ma 04 05 | Fro | Ne 1 m th 2 “ e Pu 29 w b | Bio s Summ lisher* ents. 66 s a | OT imilars ry 68 C | An industry. 71 ima The kers in a global 18 | Ge l He re 10 alth for decision ma GENERIC 80 n | Ev eric hea is alm lth c o The magazine ent Rev are st an e BIOSIMILAR Technology Marketing NEW iews ind nd the ustry; w less am Business Law Culture Innovation is key in PHA Emerging RMA con Utilize social media NtER sum e tap in ount o staying ahead in the Pub OvER-thE-COu Strategy Markets Travelling to São g lish as part of your sector. Over-the-Counter dical Asa The European Paulo? This bustlin Cox er-in- er in to f in the mind the ma novatio y said it Brazil: The generic es marketing and Robert Stal of YouMe this chie Commission continu city is all about communications provides insight into h f ANIMAL hEALt Due to the limited in market is set for ; ng Con ” to scrutinize making and spendi market. rke n in ... number of players continued growth mix to create greater consumer driven Alla tributi with pay-for-delay patent money; it is the eve t by ke the and the animal health key the industr y is l brand awareness n Br itne ng Ed settlements and financial and cultura ryth Big Business online presence. ing w eping sector, leveraging entering a new phase mergers and Pro ll itor partnerships is critical center of Brazil. of innovation and acquisitions. j Jodi ect M to the success of any opportunity. Ande ana e do product offering. rson ger Rob .. CREa ert Stal s This Jaso tive d for Genericil RKETS: n Gra irec EMERGING MA Business in São Paulo nt tor ad Edit ng A Guide to Doi Man orial is fo Ope Kath ager rati r plac raz ryn ons Zand in B 7 Con er emen Ashl tent/M ey Sh a eles rketin t pu Ad t gM Sale ana rpos Greg s ger Kins Mana ey ger es on by Götz Dra Des uz ig Tricia n Ma ly The pharm Lova nager to Gra Nikki phic D competitio aceutical sector an Shel esign ton er Con Götz tributo Kai Drauz, rs d Wal Nicla n law in E Dav te e Fo r Wolfe s Lindst lken , ed www s, Ro Ryan Le t, urope 16 bert Cl .new ph Stal aire, On 15 Janu Edito 12 Durial and arm amag inquiry” ta ary 2008, the Com .com Barr nlop St advertis ie Tel: , Ontar reet Ea ing offi rgeting th mission la E-m 705- io L4 st. ces Socia e produc unched A ers of med ail: sa615-15 M 1A3 les@ 00 Fa n Elx edia M a icine for huso-called “sector Is so T new x: SUB phar 705-61 ci AMi 9 he pharm Emai SCR mam 5- ag.co 1501 mark al med New l: subscr IPTIO ia p aceutical man consum dev eting st n m been und sector has Febr Pharma ibe@ne NS e ra art o Atio 14 São f yo er Europe alm intense scrutiny in pharmaceutical com ption. regu lop a so tegy? ur co n ua Dece ry, Ap is publis wpharm late ci It d ph al med should mpany’s pan mbe ril, Ju hed amag into force ost since the entry allel imports, wheth ies to limit in - r ne, Au 6 tim . 4 PUbL of the Ro me Treaty using “suppl Pr par er this con is ted in fort can gust , Oct es a be seen ober, ar: ye arm ia aceu plan in be. How A Gu In the ear in 1958. y quota sys sistedstin Canada di to have beg tical to ide lier years, indu the high to ribut Ast . limit the tems” to 2011 Ne ed by raZw Ph ca cerns wer the predom quantities rese ctly Ne direrv w Ph Gene enearm case in Lett un with the stry Whe the interna e linked to the develo inant con - for export, or of medic ph ed ilab . Re tena M ed wit a Mag arm sifi ric Ph in “dual pric ine avaotograph, productioagazine.arma 2.0 azine of A has in- h the lau 2005 and er fr om . ly n busi travell PAU Commissi l market on’s (“Com and the pment of design European cordin ed to pric e products perm le ing schem ion orceutical of antorl right © nch the pharm forb iss iddees” of thartwork w sec y artic uir y in 200 ti inquiri n differently si n. The pue publisesithoute yet , Al inq s snap 8.ons. T a- shot th iShE e th n e in are ess wh g to th guid e best re shou bustli is Lo r resp enable and mission”) g to the ac- y sultishe herhav written produc fo Its lateis of wha on le fos desire to the Eu products’ Whi bilit to hst is e be rest ld yo ng u sta city fo bl ploiting the ter parallel import destination l pr for un s but unsstric rp e tangible t to au is ropean Un le al fore ion (“EU”) tionsure accu ecauthe solicitedn assumtly ngly - andthe rogre- the mu expect you rants? en r ca urprisi in tio re r ofte ences betwee n significant pric s by ex- . fo of artic racy an nssituationatin the simgloly ssiv st leav Rea y? Whe US - the Co ilarbatop e-think -have in in comin priority. More rec m e no year. Healthcare is a cultural e differently, the ha d sa ve be eria l e. d ou re Commissi no respin New Phplnow placesen takenl.to n Member und les, r minGeneric Pharma 2.0 Licensing Pavilion Co-Exhibitor Kit @CPhI Madrid 2012 mmission harm in 7 increasing 4% per cused on ans fety in a par d g States. aceu g decisi ustry m edi- DiD 17 rE 26% below the poverty line. GDP According ly, the Co originator on on lia has sibi aring and ill pate execticular emphasis th s’ attemp injubility forfo-lity foma Magaz ustrations sett with i on deal- tical o ag ditionally mmission or hamper the introdu ts tos delaycide r erro ine, went rie ac u- lements (1) indu n make azine yoU scrutinized has tra- medic In par herein e ac ctionillof suppresulting frnts, matrsallel, ,the cept tion . stry rs in nk 80%ow? Cow schemes ines that generic om eria lo nor Co ustra lied Even . may com used by produc ts already pete with ns. in these arthe usa lof sses or mmission has had tio review larg e e num t on the ma their sec ticles, inform ber of In to rke t tor star plan a- d rs si merge

Our PROMOTIONAL Network • LinkedIn Promotion • Access and promotion to a network of over 6000 industry professionals • Digitial & Print • Twitter: promotion via twitter through 1000’s of followers • Website: promotion on all six of our website homepages (with over 3000 hits per month) • E-blasts: dedicated e-blasts with company features & booth promotion • Email: banner/Footer promotion from our team on all email correspondence8 Generic Pharma 2.0 Licensing Pavilion Co-Exhibitor Kit @CPhI Madrid 2012

Our PROMOTIONAL Network • Constant on-site updates and promotion via all social media and websites during. • Proactive marketing approaches through experiential and guerilla marketing techniques • Contest & daily giveaways to draw attendees to booth • Tuesday night ‘Welcome’ reception “Cocktails & Canapés” • Wednesday Night ‘off site’ VIP Event (10 guest passes per co-exhibitor) • Renewed Partnership with CPhI & UBM in various marketing initiatives & joint promotion • CPhI Sandwich board promotion • CPhI text marketing initiatives • CPhI feature in The Show Daily • Promotion through Generic Pharma 2.0’s mobile conference appGeneric Pharma 2.0 Licensing Pavilion Co-Exhibitor Kit @CPhI Madrid 2012 9

Our PROMOTIONAL Network • Post show follow up and surveys after. • Post show promotion via slideshows, videos & picture presentations pushed through all media channels • New Pharma Magazine event review and features (December 2012)10 Generic Pharma 2.0 Licensing Pavilion Co-Exhibitor Kit @CPhI Madrid 20129

client ENGAGEMENT • Visitor contacts shared between pavilion exhibitors (where generated by GP2.0 activity or on the stand) • Pre-book client meetings (additional service) • Centralised meeting schedule for all co-exhibitorsGeneric Pharma 2.0 Licensing Pavilion Co-Exhibitor Kit @CPhI Madrid 2012 11

testimonials “Stravencon had a very successful CPhI Frankfurt this year ”Medical Brands has worked with Generic Pharma 2.0 for a “CPhI afforded me and were pleased to number of years and each year CPhI seems to get better. personally, an outstanding opportunity to network share the exhibition facility with Generic Their proactive marketing and Pharma 2.0. with both clients and We managed to cover all of ourcustomers, all in one venue booth promotion organizations and with the support of a professional objectives andteam of colleagues at Generic Pharma 2.0 the days’ work who all contributed to an environment highly conducive to was suitably rounded off with was unlike any other exhibitor. some excellent achieving business hospitality from the GP 2.0 team.” outcomes. ~ Bruce Murdoch, Commercial We are confident that our business will grow significantly thanks to our partnership.” A great and very enjoyable week.” Director ~ Daniel Hughes, Managing Director ~ Maikel Hendricks, CEO Working with Generic Pharma at CPhI strengthened our overall presence at the event, opposed to having our own booth, and brought new opportunity and avenues for partnership.” ~ David Bilton, CEO

MANAGEMENT We make it easy! All you have to do is show up! On your behalf, the GP 2.0 team will coordinate the following: ALL ExHIBITION HOTEL, TRANSPORT DINNER RESERVATIONS ADMINISTRATION & VISA’S & HOST EVENTSGeneric Pharma 2.0 Licensing Pavilion Co-Exhibitor Kit @CPhI Madrid 2012 13

BASIC - £15,000 • Podium (3m x 4m) - 8 available • Early booking discounts: February 31st – 10% off basic package March 15th – 5% off basic package Exhibitor GOLD - £23,000 PACKAGES Includes all of the above plus: • Dedicated on-site promotional person • Mobile banner & branded clothing (£3,250-£4,250) • Advert in New Pharma Magazine (£2,500) • Dedicate Email Blast & Social Media Promotion x 2 (£1,500) * • Pre scheduled meeting (£1,500/10 meetings) * *option to omit from package14 Generic Pharma 2.0 Licensing Pavilion Co-Exhibitor Kit @CPhI Madrid 2012

EXTRA OPTIONS Exhibitor • Marketing materials design & production (includes branded pamphlets, pens & co-branded marketing PACKAGES material such as branded cups, napkins etc…) £2,500-£5,000 • Website design & hosting £2,500-£5,000 Design services provided by Fifth and Missing Design Group (www.fifthandmissing.com)Generic Pharma 2.0 Licensing Pavilion Co-Exhibitor Kit @CPhI Madrid 2012 15

ROI • Generate leads before & after show • Benefit from contacts attracted by other exhibitors • Increase in online presence for 12 months • Generic Pharma 2.0 arrange meetings on your behalf • Don’t rely on ‘possible’ walk-by traffic Generic Pharma 2.0 brings leads right to you!16 Generic Pharma 2.0 Licensing Pavilion Co-Exhibitor Kit @CPhI Madrid 2012

Contact greg.kinsey@genericpharma20.com withquestions or to discuss details about this great opportunity! See you in Madrid!

GP20 Licensing Pavillion 2012 Coexhibitor Kit

by Generic Pharma 2.0 on Jan 17, 2012

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