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London book fair presentation april 2010 revised cj
 

London book fair presentation april 2010 revised cj

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    London book fair presentation april 2010 revised cj London book fair presentation april 2010 revised cj Presentation Transcript

    • The World Just Got More Interesting… Introducing the ZINIO UNITY™ Platform
    • Zinio is the biggest newsstand in the world. With approximately 75,000 reading products for sale, as an global e-store, Zinio is the worldwide leader for high fidelity, interactive published content not available anywhere else.
    • Based –San Francisco, New York and Barcelona Stable – Backed by entrepreneur David H. Gilmour (FIJI Water, Barrick Gold…) Consumer Focus – Marketing services to acquire and retain Global – Customers in 140 countries, 26 currencies, 17 languages, localized for FR, IT, DE, MX, CN, GB, AR, BR, NZ, AU, ES, PL, CH, TW… Reach – Serving 10M active paying users (in last 24 months) Robust – Delivering 4M monthly on behalf of 350+ major publishers Extensive – Over 25M searchable pages in our content repository Breadth – Over 2,500 top magazine and book titles worldwide
    • unity From the desk On the go We make reading available everywhere From the couch Anywhere
    • Reader 4—Adobe AIR
    • Reader 4—Adobe AIR
    • Reader 4—Adobe AIR
    • Reader 4—Adobe AIR
    • Reader 4—Adobe AIR
    •  Thomas Nelson  Tokyopop  Pomegranate  Chronicle Books  McGraw-Hill  Sourcebooks  Houghton Mifflin Harcourt  Workman  Harvard Common Press  National Geographic  Wiley  Rodale  F + W Media  Sterling  Oxford University Press
    • Who Reads Digitally? Road Warrior Organizer Tactician Appeal Appeal Appeal * Instant access * Selection * Zooming * Greater privacy * Avoids paper/clutter * Bookmarking articles * Dynamic, high fidelity * Archive/Saving * Watching video * Mobile access/offline access * Single Issue Options * Archiving/Saving Personality Personality Personality * Tech savvy * Home enthusiasts * Magazines are an enjoyable * Biz traveler/Commuter * Loves Gardening/Cooking experience * Mobile Savvy * News fan * Loves to read laying down * Low tech Desires Desires * Confidentiality * Access to content on Desires * Advertising – wish they could demand * Likes to rip out/save articles instantly learn more * Ability to search through * Likes enthusiast titles, art * Will exchange personal “owned” content and photo mags, ebooks, and information for targeted ads •Interest in home, garden, women’s interest *Loves tech, news, sports, fashion, news, auto business, hobbies Study Conducted by Harrison Group, 2009
    • Carole Jordorson Director, Business Development UK & Nordic Regions cjordorson@zinio.com Stand Z609
    • Case Study – Sourcebooks Kids Book Promo Situation: Kenn Nesbitt new release, TIGHTY WHITEY SPIDER releasing on April 1 Action: Create awareness of early digital release of new title with coordinated marketing campaign. Buy TIGHTY WHITEY SPIDER get earlier eBook, HIPPO HAS THE HICCUPS for free. Both eBooks included embedded audio poems, promotional creative included banner, left of cover messaging, digital blow-in card Result: Massive outreach through publisher and author to fans, librarians, educational blogs and more
    • Case Study – Cookbooks Promo Situation: Drive interest and sales for Harvard Common Press launch of 50 digital cookbooks Action: Create awareness of new digital cook books with a series of strategic email marketing messages highlighting cookbooks for 4th of July grilling festiviites. Promotions targeted to Zinio, VIV and Go Read Green subscribers through targeted email announcements and social media campaigns. Result: After first three weeks, Zinio sold 120 units (digital list price: $10.36- $15.96)
    • Major 2010 Initiative – Books Zinio embarking on 50,000 Digital Book March in 2010 Focus is on high-fidelity photo or Illustrative books underserved by black & white eInk (e.g., cookbooks, photo, children’s, travel books)  McGraw-Hill Custom e-Store  Penguin’s Rough Guides e-Store  Barnes & Noble “See Inside” Program  BN.com Digital Integration of Zinio  Zinio Classic Books
    • Retail Marketing Services Prominent Placement on Zinio Newsstand!  Category Placement on Zinio’s global newsstand to reach users in 26 local languages and 17 currencies  Joint Zinio “Featured” stores will give books highlighted exposure and cross promotional benefits alongside popular magazines.  Books launched and separated into relevant categories with editorial picks rotated in the featured section.  Promotion in monthly category email promotions  Participation in special merchandising email and site promotions  Reach: 10M subscribers
    • Retail eStore “Private-Label”  Zinio can additionally setup and power a custom e-bookstore for a publisher, brand series or specific category.  Zinio can handle sales transaction and digital order fulfillment remittance in a localized and global way.  Private-Labels are built off of a full-powered commerce platform with all features included (search inside, global currencies, languages, etc).  View other examples at Woman’s Day, Costco, or Dell.
    • The iPhone App  #1 News App on App Store with over 2,500 ratings since release  Read articles like web pages (no zooming necessary to read text)  Browse print magazine version  Read in portrait or landscape mode  New magazine notification  Fast download process  Read magazines online or offline  Email articles to friends  Buy single issues & subscriptions
    • The iPhone App
    • The iPhone App Allow easy navigation of all of your articles in your magazine
    • The iPad App
    • The iPad App