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'Buying mobile advertising' - 12 rules to ensure your app strategy isn't a flop - Mick Rigby - #APS2013
Mick has over 20 years of experience as a strategist in advertising and marketing for big agencies and consultancies. He is the founder and Managing Director of Yodel Mobile, a full service globally reaching mobile agency with clients including jobsite.co.uk, Daily Mail and General Trust Group, The Economist, ITV, The Wall Street Journal, SAGE, Kobo and Equifax. Mick enjoys cricket, indie music and a good book on history. Mick is one of the most experienced and knowledgeable mobile media buyers in the industry today.
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