2. My Survey
I wanted to find out about my target market so I decided to create a short survey to find out a little bit more
about my target audience and the kind of age range I need to base my magazine around.
https://www.surveymonkey.com/s/JVDYF67
From my results I have found my target audience is aged between 18-24, which is the same as mixmag’s audience which I
have been very inspired by as a magazine. Also from my results I have found my target audience is dominantly female
students. The chosen music genre of my target audience is Dance and House music which is what I originally wanted to base
my magazine around anyway, which also helps to link in with Development Hell Ltd.'s specializes in. The price range of my
magazine will be between £2.50-£3.50. My survey showed that my audience want interviews with their favourite artists to
keep them up to date with their life and their new music, I think this is really interesting and I will definitely include this is in my
magazine. All the people who have answered my survey said they often attend live music events and they prefer live events
such as festivals. This helps me to know what to base my articles around in my magazine. It also helped me to think about
what other content I should include in my magazine such as line-ups for events and money off the events my target
audience will actually be interested in. Another thing I have found from my survey is that what sells magazines to my target
audience. I have found that the writing on the cover is what sells it therefore everything I put on the cover needs to be
interesting, eye catching and most of all relevant to the target audience. I have found this survey so helpful to help me
perfectly tailor my magazine to what my target market want to see, however what I found the most interesting was that
even though my target market is females they actually prefer to see women on the covers of the magazines opposed to
males. I found this bizarre as I assumed for the kind of genre of music the audience would want males of the cover of their
perfect magazine.
3. Interview one
For this interview I chose to interview an 18 year old male to get an idea more
about what he gets up to in his spare time. Even though the answers he gave
weren’t very detailed, his response still really helped me to gather information I
can’t through surveys. It was interesting to find out about the local music nights he
attends, this helped me to think of an idea to maybe include the best nights in
different areas each issue to tell the reader what is going on, on a slightly smaller
scale. As my target audience is the typical student market I want to produce a
monthly magazine that is affordable for students, I knew I would need to keep it at
an affordable price, however I found it really useful to actually hear it from my
target market. From my interview I found that my interviewee likes bright colours on
a magazine to draw him in, he likes a magazine that stands out. This was a
comment that really stuck out to me as I think it is something that can be easily
achieved and will be really effective if I get it right. However from my survey I
realised my actual target audience is girls, which made me want to do another
interview to get a clearer, more accurate response.
4. Interview two
It was really interesting to hear the views of a 23 year old female compared to the 18 year
old male I asked. I thought it was really interesting to hear that the interviewee listened to
more than one just genre of music. This gave me the idea to think about maybe creating a
section in my magazine where I will talk about new music I have enjoyed listening to outside
of the ‘house’ and ‘dance’ genre. I thought it was useful to find out that this person had
been to a variety of music festivals as this makes it easier to create more competitions
around free or reduced price tickets. I thought it was good to see she was interested in
Beacons festival as that is a local festival to my area yet people come from all over to go to
it. Beacons supports a lot of new and up and coming artists, such as Disclosure and the XX
who now are really famous. The music nights in her local area she goes to also tend to have
tents at Beacons festival. I found this information really useful in both interviews as it really
helped me to understand more about the student life in York and what they like to get up to
in their spare time. It was interesting to hear that this particular student was really interested
getting to know her favourite artists more. Updates on their new music is something I really
wanted to include so I am really glad I have been thinking down the right lines. Hearing that
this person listens to a lot of older music was really interesting as older artists such as Daft
Punk have just brought out a new album which this kind of audience may appreciate if they
are already fans and haven’t heard about the new music these artists are bringing out.
