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September 8, 2011 batteryfast.co.uk Ultrabooks harness the best of tablets to fight Apple Macbook Air by batteryfast. co.uk Ultrabooks harness the best of tablets to fight Apple Macbook Air by batteryfast. co.uk The Asus UX31 Ultrabook, due out in the final quar- ter of this year. To get the Ultrabook branding manufacturers have to produce laptops that weigh less than 1.8kg, are less than 20mm thick, have at least 5 hours battery Looks a lot like a Macbook Air … Acer Aspire S3 life under intensive usage and are ultra-responsive Ultrabook. in terms of the speed of the processor and the ability of the laptops to boot up in under 7 seconds. Ultra- PC makers have a new weapon in their battle to stop books also tend to have a metal chassis and include tablets stealing laptop market share and prove Apple faster solid-state storage as opposed to traditional doesn’t have a monopoly on design: Ultrabooks. hard drives. Acer, Asus, Samsung, Lenovo, Toshiba and others Catching up to Apple have all unveiled plans for new ultraportable Win- dows 7 laptops that are thinner, lighter, faster and If this sounds like the Apple Macbook Air, that’s have longer battery life than previous efforts. Acer because Apple is once again setting the benchmark is the first cab off the rank with new models due for design. Intel Australia marketing director Kate out next month starting at $1200. Burleigh conceded that the “Macbook Air was de- finitely out there first” but she was confident that Ultrabooks is the umbrella term for the new cate- the other vendors could come up with similar thinjoliprint gory, which was created by chipmaker Intel to guide and light laptops with innovative designs. vendors with a series of stringent rules. Printed with http://www.batteryfast.co.uk/battery-technology/ultrabooks-harness-the-best-of-tablets-to-fight-apple-macbook-air-by-batteryfast-co- Page 1
September 8, 2011 batteryfast.co.uk Ultrabooks harness the best of tablets to fight Apple Macbook Air by batteryfast. co.uk them more palatable for power users than, for ins- tance, netbooks. Ultrabooks also have higher standards when it comes to battery life, with most netbooks struggling to get more than 3-4 hours out of a single charge. More than ‘a piece of plastic that does computing’ Ben McIntosh, general manager for computers at Harvey Norman, said he was talking to all major PC makers about stocking their Ultrabooks. Acer would Brushed metal design … the Asus Ultrabook. be first, followed soon after by Asus and then HP, Toshiba and others. Intel’s actions, however, appears to suggest that it is not completely confident in the ability of the PC “Ultrabooks I’m very excited about because it offers industry to match Apple on innovation. The chipma- consumers the ability to buy something that’s no lon- ker has created a $300 million “Ultrabook Fund” ger about tech and spec, it’s about lifestyle, battery to help drive innovation in the category. life, usability and a nice design, rather than just a piece of plastic that does computing work,” he said. Intel wants 40 per cent of PC laptops to be Ultrabooks by end of next year. “Previously for an Intel-based or Windows-based laptop as soon as we started getting thin and light, Laptops becoming like tablets performance went out the window.” “Overall, it is combining the attributes of a tablet Acer announced its first Ultrabook yesterday, the with the performance of a PC,” said Gartner analyst Aspire S3, which will go on sale from the first week of Tracy Tsai of the Ultrabooks. October starting at $1199. Like the other Ultrabooks, it looks remarkably similar to the Macbook Air. She added that the the things people like about tablets and smartphones – responsiveness, long standby times and quick information access – were now expected to feature in laptops too. The 13.3-inch As- pire S3 is 13mm “Given users’ apparent unwillingness to wait for thin, weighs 1.35kg, long system boot-up time in their search for simple delivers up to seven information snacks, these features will encourage hours battery lifejoliprint users to get back on their PCs again,” she said. and is built out of aluminium/magne- Tsai said that Ultrabooks also had higher powered sium alloy. There processors – mostly the Intel Core i3, i5 and i7 range are several “instant Printed with – than traditional ultra-portable computers, making on” sleep modes that http://www.batteryfast.co.uk/battery-technology/ultrabooks-harness-the-best-of-tablets-to-fight-apple-macbook-air-by-batteryfast-co- Page 2
September 8, 2011 batteryfast.co.uk Ultrabooks harness the best of tablets to fight Apple Macbook Air by batteryfast. co.uk Acer promises will allow users to get back to work as thin as possible and then you’re wrapping skin in between 1.5 and six seconds, depending on the around it to keep it all together, there’s certainly mode. going to be some commonality,” said Gore. Nigel Gore, director of product management at Acer “Sometimes it’s difficult to tell the difference Australia, said in a phone interview that Acer’s aim between a BMW or an Audi or a Toyota Corolla be- was to create a laptop that had the battery life and cause their styling and symmetry all have the same lightweight design of a tablet but maintained a solid fundamentals.” built-in keyboard. Asus Australia confirmed that it would launch its The Acer Aspire S3 in profile view. UX31 and UX20 Ultrabooks in the last quarter of this year. Prices have yet to be announced. Key tablet downside: no keyboard The Asus models have 13- and 11-inch screens, “As soon as it comes to creating a document, or any- respectively, with a starting weight of under 1.1 thing that requires content creation, the tablet is not kilograms and a thickness between 0.3 and 1.7cm. the ultimate form factor for this and that’s where They have an aluminium alloy chassis but to keep the keyboard comes into it,” he said. the weight and size down Asus, like some other ultraportable laptop makers, has left out both an “[Consumers] will tire of it because it’s not conve- Ethernet LAN port and an optical disc drive. nient to type on their LCD directly on a tablet and to carry an external keyboard is just adding to your Toshiba said its Ultrabook, the Portege Z830, would burden.” launch in Australia by the end of the year. The com- pany claims it will be 15.9mm thick and weigh just Gore said the main impact of tablets on the PC mar- 1.12kg. ket was being felt in the lower end of the market but even then the impact was so far quite small. Sony and Dell declined to comment on their plans for Ultrabooks in Australia. Lenovo recently announced Acer ‘s global chairman JT Wang recently predicted an Ultrabook model, the U300, but has yet to say the end of tablet fever, arguing the hype around when it will arrive in Australia. tablets was already starting to cool down and consu- mers were being attracted by laptops again. But Gore Intel’s Burleigh said Ultrabook was more than just a said he said he believed the “very large market for marketing term, comparing it to the “Centrino” and tablets” would continue “for some time”. “netbook” categories previously pushed by Intel. Both were accompanied by a strict set of specifi- Asked whether the Ultrabooks were simply a case cation requirements both under the hood and in of the rest of the PC industry copying Apple’s design, terms of design. he said all laptops had the same fundamentals butjoliprint acknowledged Apple’s success in using new mate- rials like magnesium alloy. See also: “Obviously when you take a keyboard and a piece of Printed with glass and you’re putting those together to try to be http://www.batteryfast.co.uk/battery-technology/ultrabooks-harness-the-best-of-tablets-to-fight-apple-macbook-air-by-batteryfast-co- Page 3
September 8, 2011 batteryfast.co.uk Ultrabooks harness the best of tablets to fight Apple Macbook Air by batteryfast. co.uk CloudTag: Ultrabooks , tablets , Macbook Air , Dell wr050 battery , Acer aspire 3680 battery , Toshiba pa3533u-1brs battery , Dell gw240 Battery Did you enjoy this post? Why not leave a com- ment below and continue the conversation, or subscribe to my feed and get articles like this de- livered automatically to your feed reader.joliprint Printed with http://www.batteryfast.co.uk/battery-technology/ultrabooks-harness-the-best-of-tablets-to-fight-apple-macbook-air-by-batteryfast-co- Page 4