New MacBook Air and OS X Lion synergy: A awfully big hurdle for Windows 8 Unless you have been sleeping in a cave somewhere, you know that Apple released newMacBook Air notebooks and OS X Lion together

1. Saturday, 23 July 2011 01:30
batteryfast.com
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New MacBook Air and OS X Lion synergy: A
awfully big hurdle for Windows 8
New MacBook Air and OS X Lion synergy: lease of the Magic Mouse and Magic TrackPad. The
A awfully big hurdle for Windows 8 groundwork for a touch optimized experience was
laid even before the iPad hit the scene. The company
had a good plan and has executed it well.
Unless you have been sleeping in a cave somewhere,
you know that Apple released newMacBook Air no-
tebooks and OS X Lion together. The joint release is This is the giant hurdle Microsoft faces with the
significant because Lion is designed from the ground next version of Windows, not so cleverly codena-
up to optimize the user experience on Apple hard- med Windows 8. The sneak peeks Microsoft has
ware. The synergy between these Apple products is given us of Windows 8 show an exciting new di-
powerful stuff, and demonstrates the big task ahead rection for the platform. Windows 8 attempts to
for Microsoft’s work in progress, Windows 8. do what Apple has executed, making the OS work
efficiently with the system in the user’s favor. What
OS X Lion has a raft of features designed to make will determine how well consumers react to Win-
working with a MacBook Air, even older MacBooks, dows 8 when released will be how easy it is to use,
as intuitive as possible. The ability to have lots of especially on notebooks. Windows 8 must find a
programs running and easily get to any one of them way to handle smaller displays intelligently like OS
is already changing the way I work with OS X. The X Lion, and bring touch (not necessarily the screen)
handling of the small notebook screen is pure ge- into the equation.
nius, as is moving between programs occupying
the entire display via simple touch gestures. The This is a daunting task for Microsoft as a software
hardware and software have been written from the company. The legacy of Windows is that by design
ground up to work together. of Microsoft’s business plan, it must work on a wide
joliprint
variety of hardware made by other companies; this is
Apple hasn’t done this overnight, it has been laying not a complication faced by Apple. Microsoft decided
the groundwork for this synergy for a while. It star- long ago to be a software company, and this is now
ted by putting large touchpads on every MacBook, a competitive disadvantage. If it has to compromise
Printed with
and carried it over to non-notebooks with the re- the user experience offered by Windows 8 to make
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2. Saturday, 23 July 2011 01:30
batteryfast.com
New MacBook Air and OS X Lion synergy: A awfully big hurdle for Windows 8
it work on some hardware, it will not compare well
with OS X. That is a simple fact of life in this com-
petitive environment.
Computer users have evolved the last few years to
expect systems to be easy, even enjoyable to use. In
the early days of Windows we all expected things
to be complicated, and keeping everything going
properly required access to an “expert”. Those days
are gone, folks now expect their computer to just
work, and be intuitive at that. This is the biggest
obstacle facing adoption of Windows 8, as it means
the OS must work on whatever hardware Microsoft
certifies it for, and run well.
I am optimistic about the next version of Windows,
more so than with any version in a long time. I hope
that Microsoft’s decision to broaden the scope of
hardware that Windows 8 will service doesn’t turn
into a bad decision. Apple’secosystem is getting bet-
ter due to the limited hardware focus needed due to
building everything internally. Windows 8 doesn’t
have that luxury, and that may be an awfully big a
hurdle to jump.
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CloudTag: MacBook Air , OS X Lion , hurdle , Win-
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